Marketing Manager

Key Responsibilities

• Develop and execute the company's marketing strategy in line with business objectives.
• Prepare, manage and monitor the annual marketing plan and budget, ensuring effective allocation of resources and maximum return on investment
• Monitor market trends, competitor activity and customer insights to identify growth opportunities
• Define marketing priorities, campaigns and promotional calendars.
• Lead the planning and execution of integrated marketing campaigns across digital and offline channels
• Coordinate acquisition, brand, CRM and promotional activities to ensure consistent customer messaging
• Evaluate campaign performance and implement continuous improvements based on data, customer insights and market feedback
• Build and maintain strategic relationships with external agencies, media partners, affiliates, suppliers and other key industry stakeholders to support the company's marketing and commercial objectives
• Coordinate cross-functional teams, internal stakeholders and external agencies to ensure marketing initiatives are delivered effectively and aligned with business objectives and customer needs.
• Oversee the development, approval and production of all marketing materials across digital and offline channels, ensuring consistent brand positioning and messaging across all customer touchpoints.
• Support sponsorships, partnerships and brand activation initiatives
• Monitor and report on key marketing KPIs, including customer acquisition, retention, conversion, ROI and overall marketing effectiveness
• Use customer, campaign and market data to support strategic decision-making and identify opportunities for continuous improvement
• Present marketing performance reports, insights and recommendations to senior management
• Ensure all marketing campaigns, promotions and communications comply with applicable gaming regulations and advertising standards.
• Lead, mentor and support the marketing team, fostering collaboration, accountability and continuous development
• Set clear objectives and performance expectations for direct reports

Requirements

• Bachelor’s degree in marketing, Business Administration or a related field
• Minimum 5 years of marketing experience, with at least 2 years in a managerial position
• Previous experience in the online betting, gaming or iGaming industry will be considered an advantage.
• Passion for sports and sports betting in general will be considered an advantage
• Strong commercial mindset with excellent analytical and decision-making skills
• Excellent leadership, communication and stakeholder management abilities
• Experience working with marketing performance reporting
• Excellent command of the Greek and English languages
• Excellent organizational and project management skills
• Strong communication and collaboration skills
  
  Benefits:
  
  

• Monthly gross salary of €2400 - €2700

• 13th salary
• Performance-based bonus
• Provident Fund
• Medical Insurance
• Paid extensive annual leave
• Paid sick leave
• Paid maternity/paternity leave
• Gifts on special occasions (e.g. weddings, newborns)