Marketing Manager

SUMMARY: Responsible for assisting Executive Director of Marketing in all functions of the Marketing Department. Represents Black Oak Casino Resort with respect and integrity at all times.

Essential Responsibilities and Duties: (Specific areas of responsibility including, but not limited to)

• Works on special projects, market research, promotions, advertising and public relations.
• Participates in developing marketing plan, budget, and execution of these plans.
• Supervises marketing staff, provides coaching, counseling and ensures adherence to policies and procedures.
• Assists management in planning and executing the overall marketing advertising plan.
• Oversees projects and maintains daily contact with outside agencies.
• Works closely with administrative staff to coordinate marketing activities to produce required reports, summaries, recommendations, and uses marketing staff to meet deadlines.
• Works with a variety of vendors and other outside business professionals in performing daily activities.
• Assists in managing marketing budget and in monitoring expenditures.
• Assists and attends Analytic meetings for direct mail and tiered programs.
• Manages and creates approval process for Free Play, promotional offers, direct mail program, hotel offers.
• Manages and creates CSS (Promo Tracker) and CDS (Super Playmate) barcodes and group Free Play offers.
• Works with Gaming Department, Finance Controller, Financial Analyst, Guest Development Director, Players Club, and IT Department to ensure CSS and CDS offers are audited and accurately managed.
• Attends Sponsorship/Donation meetings and manages payment and outstanding items in need of approved sponsorships and donations.
• Performs other duties as assigned.