Marketing Manager

Marketing Manager —Black Star Farms. Winery, Inn & Events

About the role

Seeking a strategic, hands-on Marketing Manager to grow a develop out mature brand while driving revenue and visitation across winery, Inn, and public and private events. This role will shape how guests discover, experience, and remember our hospitality brand—bringing together thoughtful brand storytelling, digital marketing, data-informed decision-making and continuously differentiating the company in a crowded landscape.

The ideal candidate is a collaborative team player with strong branding experience, a solid understanding of how to utilize e-commerce and customer data, a curiosity to follow changes AI is bringing and the ability to build both near-term campaigns and a long-term marketing plan across all business units.

Key responsibilities

• Develop and guide a cohesive brand strategy across the winery, Inn, and events, ensuring a consistent and distinctive guest experience.
• Create and own a long-term brand marketing plan that supports business goals, seasonal priorities, and sustainable growth.
• Plan and execute integrated marketing campaigns across digital, email, social media, website, paid media, and relevant traditional channels.
• Keep pace with the changing digital landscape and recommend new platforms, tools, and approaches that help the brand reach and engage its audiences.
• Use e-commerce, customer, and campaign data to understand audience behavior, measure performance, and inform marketing decisions.
• Build targeted marketing campaigns and customer segments using e-commerce and related customer data, while following applicable privacy and consent requirements.
• Partner with sales, hospitality, lodging, winery, and events teams to promote offerings and support bookings, visits, purchases, and event inquiries.
• Develop compelling content and brand storytelling that reflect the character of the winery, Inn, and event experiences.
• Manage marketing projects, timelines, budgets, and external partners as needed.
• May be asked to assist with events during busy season
• Photograph/video events as part of building a promotional library
• Photograph/video events as part of building a promotional library