Marketing Manager

Company Background

BlueCube Media is a Digital Marketing & Web agency with offices across Singapore, Malaysia, Thailand, and India, specialising in B2B DigitalWeb & Marketing, Events Management and Software Development. Over a decade in, we've built our culture around a flat, close-knit team of more than 30members across the region, one where ideas move fast, ownership is real, and our people grow with the company rather than around it.

Job Role Summary

We're looking for an experienced Marketing Manager to spearhead the organisation’s marketing function, from strategy through execution, reporting directly to the Director. This is a hands-on, independent role for someone who will be accountable for results, not just running campaigns, but knowing why they worked or didn't, and what to do next.

The successful candidate will be responsible for developing marketing plans, strategies and campaigns across traditional and digital channels. The role calls for a data-first approach to everything we track, and a leading role in bringing AI-driven marketing practices, including emerging disciplines like GEO, AEO, and AIO, into how BlueCube markets itself as well as supporting our clients’ campaigns.

Job Responsibilities

Marketing Strategy & Execution

• Plan and run integrated campaigns across Email Marketing, Direct Mailer (DM), SocialMedia, Content Marketing & SEO, Paid Advertising (Google, Meta, Instagram),and Events
• Monitor campaign performance and continuously optimise cost per lead, conversion rates, and ROI.
• Lead desktop market research, including online surveys, to inform strategy
• Manage marketing budget allocation and vendor/agency relationships

AI-Driven Marketing & Process Improvement

• Review current marketing processes and actively identify where AI tools can streamline workflows and lift productivity
• Build working knowledge of GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO, you don't need to be an expert on day one, but you do need genuine curiosity and a willingness to build this skillset (we'll invest in training where needed)
• Guide content strategy to meet SEO, GEO, and AEO best practices, whether you are writing directly or briefing and vetting a copywriter

Data & Reporting

• Own reporting across social listening (BlueCube's own brand and client campaigns),SEO performance, GEO/AEO/AIO visibility, website traffic attribution, and event attribution
• Every recommendation should be backed by data, not assumption, and translated into clear, actionable insight for leadership
• Proactively flag underperformance early and come with contingency options, not just problems

Ownership & Delivery

• Take full accountability for campaign timelines and KPIs
• Work independently while staying closely aligned with the Director on priorities and result
  

What You Bring

• Bachelor's degree in Marketing, Business, or Mass Communications, or a related field
• 5–8 years of B2B marketing experience in digital marketing, marketing automation, performance marketing.
• Experience developing marketing SOPs, workflows, or operational processes.
• Hands-on experience with Google Ads, Meta Ads, GA4, CRM tools, and marketing automation platforms
• Strong grounding in SEO, SEM, content marketing, and performance marketing
• Working knowledge of, or strong interest in, GEO/AEO/AIO and AI marketing tools(Claude, ChatGPT, etc.)
• Comfortable managing copywriters or vendors to get content right, even if writing isn't your core strength
• Sharp analytical instincts, you read data and turn it into decisions
• Self-starter energy, you thrive with autonomy and don't need a big team around you to deliver
• Strong communication skills, you'll be reporting directly to the Director and need to make your reasoning clear

Why BlueCube Media

• Direct access and visibility, report straight to the Director in a flat structure, no bureaucracy between your ideas and action
• Genuine ownership, this is your function to shape, not a seat to fill
• Regional exposure across Singapore, Malaysia, Thailand, and India
• A team that actually feels like one, close-knit, supportive, and willing to try new things together
• Career progression opportunities including building your own marketing team
• Investment in your growth, including training in emerging AI marketing disciplines
• Performance-based bonus, plus annual leave, dental & medical benefits

To Apply

If you are interested in this opportunity,please submit your application or reach out to Yiling directly at yiling.qiu@bluecube.com.sg. We will contact applicants who have been successfully shortlisted.