MARKETING MANAGER
About Us:
Brodart Co. is a long-standing leader in the library industry, dedicated to supplying premier shelf-ready books, automation solutions, and high-quality furniture to library networks. We pride ourselves on blending decades of trusted relationships with modern innovation to shape solutions our clients can rely on.
Job Description
We are seeking a proactive, strategic, and data-driven Marketing Manager to lead our marketing team and accelerate growth across our core books and furnishings divisions. In this role, you will direct omnichannel campaigns, oversee brand consistency, and lead our digital-first evolution by leveraging data analytics to track performance and scale our e-commerce and print strategy.
Responsibilities
- Strategy Execution: Direct the implementation of comprehensive marketing plans to drive growth across print, web, and e-commerce channels.
- Team Leadership: Manage, mentor, and coach the day-to-day operations of internal marketing staff, including hiring and performance management.
- Digital Evolution: Leverage modern marketing tools, CRMs, and web analytics to deliver, measure, and optimize campaign ROI and content architecture.
- Market Intelligence: Analyze market research, competitor behavior, and consumer trends in the library sector to deliver actionable reporting.
- Cross-Department Collaboration: Partner closely with sales teams to build high-stakes proposals/bids and coordinate with product management to oversee successful new product launches.