Marketing Manager Capital
Here’s where you’ll demonstrate your competencies:
- Develop marketing strategy and brand plan for product line (TS Capital and HLD) with Marketing Head based on marketing analysis, ensure implementation of tactics such as value+ segment project etc.
- Participate in the market research, e.g., customer pain points, market trend, competitors.
- Coordinate with Marketing Head for new product launch, including launch plan, strategy, global and cross functional communication, timeline management, selling materials, sales motivation, channel promotion, etc.
- Provide marketing support to sales team to ensure sales target achievement and market share gain
- Marketing events preparation and organizing to ensure brand message delivering and high customer satisfaction achieving; ensure cost effective marketing events and programs within budget etc.
- KOL development and maintenance to ensure endorsement of ASP product
- Leads & Funnel Management such as new customer info collection, business opportunities tracking, funnel stage tracking with the sales team to improve win rate.
Our Needs
Here’s what we’ll need from you:
- Bachelor’s Degree, MBA is a plus
- At least 5 year working experiences with at least 3 years in Marketing function or Sales, preferred in medical devices, especially equipment sales
- Good oral and written English ability with CET-6 certificate.
- Proficient in using routine computer software, such as MS Office etc.
- Good data processing ability (Excel or Access) is preferred.
- Willing to travel when required (include weekend).