Marketing Manager Channel Marketing APAC

Sennheiser Job Description

Job Title:

Channel Marketing Manager (Hongkong)

Grade:

S3C

Reports To:

Manager, Channel Marketing (Region)

Department:

Channel Enablement and Channel Marketing

Date Revised:

February 2026

Summary:

The Channel Marketing Manager is responsible for driving customer-level growth by enabling channel partners and selected end users to effectively “tell their story” through bespoke marketing programs aligned to the tiered channel enablement framework. Reporting to the Manager Channel Marketing (Region), the role translates strategic marketing priorities into high-impact regional execution plans that deliver measurable commercial results. The Channel Marketing Manager works closely with channel partners, sales teams, campaigns, and PR to design, implement, and evaluate targeted initiatives including trade shows, partner campaigns, customer activations, and brand-building activities. This role combines strong commercial awareness, program management capability, and hands-on execution to strengthen partner engagement, amplify brand presence, and generate demand.

Main Duties and Responsibilities:

• Develop and execute marketing programs for channel and selected end-user customers within the tiered channel enablement framework

• Partner with customers to help them articulate and promote their value proposition using company tools, assets, and co-marketing investment

• Align regional activities with global channel marketing strategy and enablement objectives

• Translate strategic marketing goals into clear regional execution plans with defined KPIs and timelines

• Collaborate closely with Campaigns and PR teams to ensure alignment of messaging, content, and brand positioning

• Plan, coordinate, and execute trade shows, exhibitions, and regional events

• Manage event logistics including booth setup, materials, staffing coordination, and on-site execution

• Measure and report return on investment (ROI) for trade shows, campaigns, and partner marketing initiatives

• Track marketing performance metrics including lead generation, engagement, and pipeline contribution

• Ensure appropriate use of marketing development funds (MDF) or agreed co-investment structures

• Maintain strong relationships with key channel partners and regional sales teams

Other Responsibilities:

• Support the rollout of the tiered channel enablement program at regional level
• Identify high-potential partners for targeted marketing activation and growth initiatives
• Provide feedback to global marketing teams on regional market dynamics and customer needs
• Coordinate with Inside Sales and Business Development Managers to ensure campaign follow-up and lead conversion
• Manage regional marketing calendars and ensure timely execution of agreed initiatives
• Oversee creation and localization of marketing materials where required
• Ensure brand compliance and consistency across all partner-facing activities
• Monitor competitor activity and market trends within the region
• Support budget planning and tracking for regional marketing activities
• Contribute to continuous improvement of partner marketing processes and frameworks

Direct Reporting Positions:

• None

Interfaces:

• Manager, Regional Channel Marketing
• Channel partners and selected end-user customers
• Regional Sales and Business Development Managers
• Campaigns and Digital Marketing teams
• PR and Communications teams
• Inside Sales
• Commercial Excellence and Reporting teams
• Events and Brand teams

Essential Skills and Requirements:

• Proven experience in channel marketing, partner marketing, or B2B marketing roles
• Strong understanding of partner-led go-to-market models and co-marketing frameworks
• Experience planning and executing trade shows and customer events
• Ability to translate strategy into structured, measurable execution plans
• Strong stakeholder management and relationship-building skills
• Commercial mindset with focus on ROI and measurable outcomes
• Excellent organizational and project management capability
• Strong written and verbal communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Analytical capability to measure performance and optimize marketing effectiveness

Competencies:

• Business Acumen
• Creativity
• Planning & Organizing

Education/Experience:

• University degree in Marketing, Business, or related discipline
• Experience working in regional or multi-country marketing environments preferred
• 5+ years experience in channel marketing role or similar role
• Experience managing partner marketing budgets and MDF advantageous
• Familiarity with CRM systems and marketing performance tracking tools
• Background in B2B, technology, professional solutions, or channel-driven industries preferred
• Ability to travel up to 30%

Certificates and Licenses: (if applicable)