Marketing Manager - CHANTECAILLE

The role is responsible for leading integrated 360° marketing campaigns that drive business growth, strengthen brand equity and recruit high-value consumers. This role requires strong strategic thinking, structured communication and excellent cross-functional collaboration to translate global direction into locally relevant commercial activation.

How You Will Create a Beautiful Impact

1. Business & Portfolio Planning

• Develop annual product launch roadmap and commercial activation plans.
• Identify growth opportunities through consumer insights, portfolio analysis and market trends.
• Recommend business strategies to achieve brand and commercial objectives.

2. 360 Campaign Leadership

• Lead end-to-end execution of 360° launch campaigns with strategic planning and quality executions.
• Develop clear communication architecture including key message, RTB and consumer journey.
• Localize product concepts through Chinese naming, storytelling and campaign assets.

3. Cross-functional Leadership

• Partner with Sales, CRM, PR, Training, Supply Chain and EC teams to ensure flawless execution.
• Drive alignment across stakeholders and proactively manage project timelines.
• Coordinate external agencies and business partners.

4. Commercial Excellence

• Monitor campaign performance and recommend optimization plans.
• Manage A&P budget and forecast accuracy.
• Analyze campaign ROI and key KPIs.

5. Partnership Development

• Develop luxury partnerships and recruitment programs.
• Explore new business opportunities with banks, premium retailers and strategic partners.

What you need to have to be our next audacious and creative talent

• Bachelor degree or above degree in Business, Marketing or related discipline.
• Minimum 5-7 years' experience in beauty, skincare or luxury marketing (final job title will be determined based on internal review and relevant experiences)
• Experience in product marketing and integrated campaign management.
• Strong commercial mindset with the ability to connect marketing activities to business results.
• Excellent project management and stakeholder management skills.
• Strong analytical and presentation skills.
• High proficiency in both spoken and written English and Chinese