Marketing Manager

The Marketing Manager is responsible for developing and executing Chmura’s marketing initiatives across its SaaS and Consulting business lines. This hands-on role combines go-to-market planning, campaign execution, content development, digital marketing, and marketing operations.

The Marketing Manager will assess market opportunities, customer needs, and competitive positioning to develop effective go-to-market approaches and translate those strategies into marketing campaigns and initiatives.

Key Responsibilities

Go-to-Market Strategy & Positioning (25%)

• Assess market opportunities, customer needs, and competitive positioning to develop go-to-market approaches for Chmura’s products and services.
• Define target audiences, value propositions, messaging, channels, and marketing tactics.
• Develop go-to-market plans in partnership with Product, Sales, Consulting, and other stakeholders.
• Evaluate results and market feedback to refine positioning and go-to-market approaches.

Campaign Execution & Demand Generation (25%)

• Develop, execute, and optimize integrated marketing campaigns that support lead generation, customer engagement, and company growth.
• Manage digital marketing activities across email, PPC and other paid media, website, SEO, and other relevant channels.
• Manage marketing automation activities, including campaigns, audience segmentation, and automated customer journeys.
• Monitor campaign performance and adjust tactics based on engagement, conversion, and lead-generation results.

Content, Brand & Sales Enablement (20%)

• Develop and coordinate marketing content and customer-facing materials across channels.
• Partner with Sales to develop presentations, case studies, collateral, and other sales enablement resources.
• Translate technical, economic, data, and product information into clear, compelling customer-facing messaging.
• Maintain consistent brand positioning and messaging across marketing channels.

Agency & Marketing Operations (20%)

• Manage Chmura’s external marketing agency partner, including priorities, project briefs, deliverables, timelines, and results.
• Maintain the marketing calendar and coordinate campaigns, product launches, events, and other marketing activities.
• Manage marketing activities, vendors, and agency expenses within the established budget.
• Identify opportunities to improve marketing processes, tools, and workflows.

Market Insights & Performance (10%)

• Conduct customer, competitor, and market research to inform positioning and marketing strategy.
• Track and report on key marketing metrics and recommend changes to improve marketing effectiveness.
• Coordinate Chmura’s participation in conferences, webinars, and other external marketing opportunities.