Marketing Manager
Posted Updated
Description
Description
- Develop and implement marketing strategies to promote the company's construction services, products and brand awareness.
- Identify new business opportunities, potential clients, developers, main contractors, consultants and business partners.
- Conduct market research and analyse industry trends, competitors and customer requirements.
- Establish and maintain strong relationships with existing and potential customers to generate new sales opportunities.
- Prepare marketing proposals, presentations, quotations and promotional materials for construction projects.
- Coordinate with the sales, project and technical teams to develop marketing plans and support business development activities.
- Manage the company's website, digital marketing platforms, social media accounts and other promotional channels.
- Attend client meetings, networking events, trade exhibitions and industry functions to promote the company's products and services.
- Monitor marketing performance, prepare reports and recommend improvements to achieve business objectives.
- Perform other marketing and business development duties as assigned by management.
Requirements
- Diploma or Degree in Marketing, Business Administration, Business Management or a related field.
- At least 3 years of relevant experience in marketing, preferably in the construction, building materials or architectural industry.
- Good knowledge of marketing strategies, market research, customer relationship management and business development.
- Strong communication, presentation, negotiation and interpersonal skills.
- Able to identify business opportunities and develop effective marketing plans to expand the company's customer base.
- Proficient in Microsoft Office and familiar with digital marketing tools and social media platforms.
- Able to work independently and collaboratively with different departments.
- Good organisational, analytical and problem-solving skills.
- Willing to travel locally for client meetings, site visits and business development activities when required.