Marketing Manager

Work closely with the Senior Director of Marketing to develop and execute integrated marketing strategies to drive brand awareness and customer acquisition in alignment with company goals and objectives

Collaborate with Creative, PR and Merchandising to ensure cohesive story telling across digital and brand channels, including social media, email marketing, influencer partnerships, and traditional advertising

Monitor and analyze marketing performance metrics and provide actionable insights to drive continuous improvement and optimization, including but not limited to daily, weekly, and monthly reporting

Maintain and grow relationships with influencers and brand ambassadors to continuously work into the Complex Shop seeding program for affiliate and content returns

Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals

Act as a liaison between cross-functional teams to develop and execute comprehensive digital marketing campaigns that support Complex Shop campaigns and grow the marketplace across Complex's key categories

Work with the Marketing Director develop and execute comprehensive go-to-market marketing plans

Collaborate with merchandising and licensing departments to own integrated marketing calendar

Project manage several priorities and projects at one time

Continuously explore and recommend new marketing channels and tactics to reach new audiences and grow key categories

3+ years of relevant experience in marketing

Strong project management, multitasking, and decision-making skills

Proficiency with project management tools, such as Airtable

Deck and presentation development, such as Google Slides

Retail & E-commerce Knowledge: Strong background in retail and e-commerce, with an understanding of how social media integrates with sales funnels, product launches, and editorial content and video.

Cross-Functional Collaboration: Demonstrated ability to collaborate with diverse teams (editorial, marketing, e-commerce, influencers) to ensure cohesive strategies that align with broader business goals.

Creative & Strategic Thinking: Ability to think strategically about content and campaigns, while also being creative in product integrations and storytelling that resonates with target audiences.

Trend Awareness: Up-to-date knowledge of the latest trends in social media, e-commerce, and retail, with the ability to adapt quickly to new tools, technologies, and platform features.