Marketing Manager
We are looking for a hands-on Marketing Manager to take ownership of all marketing activity across brand, digital and ecommerce within a growing homeware business.
You will be responsible for driving online sales, generating leads, improving website performance and managing a small marketing team.
This is a varied role covering digital marketing, content, ecommerce development and brand activity, working closely with senior leadership and external partners.
What you will do- Own and deliver the full marketing strategy
- Manage the marketing budget and track performance against targets
- Drive lead generation and online sales growth
- Support the development and ongoing improvement of an ecommerce website
- Work with developers and external agencies to improve website performance, user experience and conversion rates
- Manage SEO, PPC, paid social, email marketing and social media activity
- Plan and deliver marketing campaigns, promotions and product launches
- Create and oversee content for social media and email marketing
- Monitor website and campaign performance using data and analytics
- Manage product marketing materials including catalogues, brochures and POS assets
- Coordinate trade shows and events from planning through to delivery
- Lead and develop a small marketing team
- Report on performance and key marketing metrics to senior leadership
- Strong experience in a hands-on marketing role within a product or retail environment
- Experience managing or supporting an ecommerce website
- Good understanding of digital marketing channels including SEO, PPC, paid social and email marketing
- Experience working with external agencies, developers and creative partners
- Commercial mindset with a focus on performance and results
- Experience managing or mentoring a small team
- Confident using data to improve marketing performance
- Strong communication and project management skills
- Experience with ecommerce platforms such as Shopify or Magento
- Knowledge of UX, CRO and website optimisation
- Experience in home, lifestyle or interiors products
- Experience with CRM or marketing automation tools
- Exposure to international marketing