Marketing Manager
DEPARTMENT: Administration
TITLE: Marketing Manager
CLASSIFICATION: Full-Time, Exempt
SUMMARY OF POSITION: Responsible for the overall design, creation, and implementation of the District’s strategic marketing initiatives and public communications that inform and engage the DeKalb community.
SUPERVISION RECEIVED: Reports to the Executive Director.
SUPERVISION EXCERCISED: Community Outreach Coordinator and Seasonal Marketing intern(s).
ESSENTIAL DUTIES AND RESPONSIBILITIES: The duties and responsibilities listed below are illustrative only and are not meant to be a full and exhaustive listing of all the duties and responsibilities of this position.
1. Develops, implements, and manages the District’s strategic marketing initiatives and activities.
2. Produces written copy for marketing/promotional materials and public communications including, but not limited to, press releases, local newspapers, broadcast, social media, brochure/flyer content and digital promotions.
3. Creates, maintains and strengthens the District’s overall brand through promotions in all media avenues and acts as the District’s designated marketing spokesperson.
4. Gathers and analyzes information to identify new market outlets and the efficacy of existing marketing campaigns and strategies.
5. Manages the Park District and Golf DeKalb websites by updating content to ensure information inconsistent throughout web pages and correlates directly to the seasonal brochure, closures of facilities, cancelations, or modifications of programs and special events.
6. Develops new and innovative marketing promotions and campaigns that are relevant to the community and promotes engagement with our customers.
7. Designs and enforces enforce graphic standards and consistency of all marketing materials throughout the District, including the design of the quarterly Program Guide.
8. Manages the Park District’s and Golf DeKalb social media accounts. Works with staff to provide public information and promotion for the District’s various facilities, events, capital improvement projects, campaigns, seasonal recreational opportunities, and parks. Implements strategies to grow followers, engage and retain them. Tracks the performance and community engagement of social media campaigns and analyzes success to improve campaign content.
9. Archives and organizes inventory of digital files, photographs, and videos.
10. Generates and promotes the District’s sponsorship program and advertising program. This includes, but is not limited to, evaluating sponsorship needs, barter opportunities, and seeking sponsorships/advertisers, while maintaining District relationships with partnering businesses and organizations in cooperation with the Community Outreach Coordinator.
11. Develops and maintains effective professional working relationships with the District’s staff and community organizations.
12. Actively seeks feedback from the public to ensure continuous improvement in the District’s marketing efforts and objectives.
13. Tracks and analyzes marketing data to determine effectiveness of the District’s marketing programs.
14. Assists in developing and promoting District-sponsored community special events and programs.
15. Manages workflow to ensure timely delivery of marketing materials and content.
16. Prepares, submits, and oversees a District-wide annual budget for marketing and public relations needs.
17. Incorporates the District’s risk management policies and procedures in all work practices.
18. Regularly communicates with the Executive Director regarding all areas of responsibilities.
19. Other duties as assigned.
PERIPHERAL DUTIES:
1. Have a basic knowledge of all District programs, special events, and facilities.
2. Attend meetings and serve on District committees as necessary.