Marketing Manager-Demand Generation and Campaign Management

Roles & Responsibilities:

• Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers
• Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results
• Optimize use of assets and content within marketing campaigns
• Direct lead qualification and lead nurturing process using external and internal resources
• Measure and report on campaign effectiveness, with a specific focus on pipeline impact
• Annual budgeting and monthly forecasting of marketing spend and resources

Skills & Competencies

• Results orientation – ability to define financial and non-financial campaign objectives and support marketing ROI considerations
• Process driven – ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes
• Collaborative – Ability to work across Product and Sales organizations
• Excellent Communications skills – ability to articulate marketing direction and results to senior leaders

Here is the background and experience we are looking for:

• 10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing
• Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers
• Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.
• Demonstrated ability to design and execute high-impact demand generation and cross-sell programs
• Experience leading marketing teams.
• Experience putting together and managing a marketing budget
• Bachelors and Masters degrees from top universities preferred

All your information will be kept confidential according to EEO guidelines.