Marketing Manager – Demand Generation, Content & Product Marketing

IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer’s needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.

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What You’ll Do

Demand Generation & Growth Marketing

• Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
• Own lead generation—drive inbound traffic, optimize conversion rates, and track campaign ROI.
• Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
• Coordinate webinars and external events, driving attendance and engagement.
• Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing

• Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
• Own and execute the social media strategy, primarily focusing on LinkedIn.
• Craft compelling messaging around Work 365’s product features, benefits, and differentiators for IT service providers and Microsoft partners.
• Work closely with leadership and technical teams to translate product updates into market-ready messaging.
• Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

• Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
• Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
• Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights.