Marketing Manager - Diagnostics

About the team and role:

To develop and execute marketing strategies that drive growth, increase brand visibility, support sales teams, and strengthen relationships with diagnostic laboratories, hospitals, clinicians, and channel partners.

Key responsibilities:

- Develop and implement annual marketing plans for diagnostic products and services.

- Design and execute product launch strategies and promotional campaigns.

- Conduct market research, competitor analysis, and customer segmentation.

- Work closely with sales teams to generate leads and improve customer engagement.

- Build strong relationships with key opinion leaders (KOLs), laboratory heads, clinicians, and hospital management.

- Organize CMEs, workshops, conferences, webinars, and scientific promotional activities.

- Develop marketing materials including brochures, presentations, digital content, and product literature.

- Track product performance, market share, campaign effectiveness, and ROI.

- Coordinate with principals, vendors, and internal teams for product positioning and marketing support.

- Identify new business opportunities and recommend strategies for market expansion.

- Ensure compliance with regulatory and ethical marketing practices.

- Prepare monthly marketing reports, forecasts, and business reviews.

Must haves:

- 5-10 years of experience in diagnostic, medical device, or healthcare marketing.

- Experience in IVD, pathology, molecular diagnostics, or laboratory solutions is preferred.

Good to have:

- Strong marketing and product management skills.

- Excellent communication and presentation abilities.

- Market analysis and strategic planning.

- Digital marketing awareness.

- Customer relationship management.

- Data analysis and reporting.

- Cross-functional collaboration.

- Negotiation and stakeholder management.

Travel:

- Willingness to travel extensively (30-50%) for customer meetings, conferences, and field support.