Marketing Manager / Digital SEM Marketing Manager
Title: Marketing Manager / Digital SEM Marketing Manager
Location: LONG ISLAND CITY, NY, United States
Duration: 9+ months
Job Description
Organization Description:
The North America Bank and Mortgage Digital Marketing Team supports acquisition and post-acquisition / existing customer monetization through digital channels including paid search, organic search, display, affiliate, social, content and site optimization for the bank and mortgage businesses. Our team s goal is to deliver best -in-class digital marketing experiences for consumers to exceed business goals and set the bar for our industries, with innovation and a lean startup / agile approach as a foundation for growth.
Role Description:
The SEM Marketing Channel Manager has end to end ownership of Client s online acquisition campaign efforts. This position will offer recommendations regarding development of creative assets, key term development, channel testing strategy and advise the business on which products should be marketed/tested and test design. This position will manage the SEM marketing budget, agency and vendor relationships. This position reports to and supports the Paid Digital Marketing Team Lead whose primary responsibility is to drive growth in new customer accounts from paid digital marketing efforts for the Bank and Mortgage Consumer businesses. The SEM Channel Manager will be passionate about keeping up with and utilizing technologies to test and optimize within the channels.
Specific Responsibilities:
Develop campaign strategies in owned channels that align with business and product objectives.
Accountability for achieving campaign and business goals.
Execute campaign management across existing programs and optimize creative, messaging and acquisition landing pages to generate business results
QA ad copy, landing pages and sitelinks pre and post launch
Document and QA record retention as per the process manual as required for business audit on a quarterly basis
Manage and track SEM monthly budget and performance to ensure key performance indicators are efficiently met month over month
The Ideal Candidate:
Will have 3-5 years of experience in SEM online media/marketing. This experience will preferably be with an established consumer or financial services firm with an innovation focus and a strong online presence
Prior experience working with agencies and/or vendors preferred
Bachelor s degree in marketing or related field required
Work experience in Financial Services a plus
Entrepreneurial and energetic engaged in online activities
Process and detail oriented
Ability to develop recommendations and execute against them
Experience with SEM technologies and ad servers, such as Marin and Atlas, Doubleclick
Strong written and verbal communication skills
Strong interpersonal skills
Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
Strong internal marketer; able to win support of peers, seniors and juniors for projects
Business Knowledge - Has a comprehensive understanding of the business, the organizational structure and key business challenges. Can create a platform with the other businesses that aligns with business operations and delivers a consistent brand experience.
Internet Marketing Expertise Comprehensive internet marketing expertise including a firm grasp of latest internet industry trends, the ability to understand technical requirements and knowledge of leaders in the space.
Influencing Strengths Experience leading in a matrix organization and motivating peer group and business unit leaders through strong advocacy for the holistic vision.
Analytical Skills - Has strong competency in providing analytical insight for marketing initiatives, brand planning and tracking, and budgeting.
Bachelor s degree in marketing or related field required
This is an urgent requirement with one of our banking client.. The hiring manager is actively interviewing candidates and want to make decision asap. If you are interested please respond to job posting with your updated copy of resume or you can reach me on 732-333-8796