Marketing Manager

Job Description
Responsible for planning and executing marketing strategies for the Indonesian migrant worker market in Taiwan. This role focuses on driving user growth, engagement, and conversion through integrated online and offline marketing initiatives to achieve transaction and revenue KPI.

Key Responsibilities

• Responsible for performance results, such as the number of transactions, revenue, and customer base.
• Develop and execute marketing strategies for the Indonesian market in Taiwan
• Drive key growth metrics including brand awareness, registrations, first transactions, and retention
• Plan and manage online campaigns and events
• Plan, execute, and optimize Google, Facebook and TikTok advertising campaigns and social media engagement plan
• Collaborate with KOLs, migrant communities, and channel partners
• Execute integrated online and offline marketing activities (festivals, booths, promotions)
• Track marketing performance and optimize campaigns using data insights
• Support improvements to the overall Indonesian user experience and conversion funnel
• Work closely with cross function department

Job Requirements

• Bachelor’s degree or above in Marketing, Communications, Business, or a related field
• Over 1 year of experience in marketing, communications, or a related role
• Familiar with social media and digital marketing platforms (Facebook, TikTok, Google, etc.) and familiar with digital advertisement
• Detail-oriented, proactive, and able to work both independently and in a cross-functional team environment