Marketing Manager
The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.
Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
Ensures in-store communication is up to standards and follows the brand guidelines
On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)
On occasion produces store-related social media images when needed
Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
Analyzes performance and reports progress to senior leadership on a weekly basis
Keeps track of marketing spent on provided system, staying within defined budget
Performs other duties as required or assigned
Bachelor’s Degree in Business or Marketing preferred
2+ years of experience in marketing, with prior managerial experience
Experience in the food and beverage industry preferred
Knowledge of Italian cuisine and culture preferred
Exceptional verbal and written communication skills and relationship-building skills
Excellent problem-solving and business management skills
Knowledge of and contacts in the food industry
Project management skills
Organizational and time management skills
JOB REQUIREMENTS
Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
Ability to travel up to 10% of the time
BENEFITS AND PERKS
Medical, Dental, Vision Insurance and Paid Parental Leave
Paid Time Off, 401K with company match, Commuter Benefits and Plum Benefits
Free staff lunch daily and discounts at Eataly
Fun staff classes on products and Italian cuisine