Marketing Manager (Electrical Panel Manufacturing)

Job Description (JD) - Marketing Manager

Company: Electrical Panel Manufacturing Company

Location: [City]

Department: Sales & Marketing

Reports To: Director / General Manager

Position Summary

We are seeking an experienced Marketing Manager to drive business growth, brand awareness, and lead generation for our Electrical Panel Manufacturing business. The candidate will be responsible for developing marketing strategies, generating qualified leads, supporting sales activities, and expanding the company's presence across industrial, commercial, EPC, and infrastructure sectors.

Key Responsibilities

Business Development & Lead Generation

• Generate enquiries for LT Panels, HT Panels, PCC, MCC, APFC, VFD, PLC Automation Panels, and other electrical solutions.
• Develop relationships with EPC contractors, consultants, industries, builders, and government organisations.
• Identify and track tenders and project opportunities.
• Coordinate with the sales team for lead conversion.

Digital Marketing

• Manage website, SEO, Google Ads, and LinkedIn marketing.
• Develop technical content, brochures, case studies, and presentations.
• Execute email marketing campaigns and customer engagement programmes.

Brand Building

• Enhance company visibility through exhibitions, trade fairs, seminars, and webinars.
• Build strategic partnerships with consultants and channel partners.
• Monitor competitor activities and market trends.

Market Research

• Analyse industry trends and customer requirements.
• Identify new market segments and geographical opportunities.

Reporting

• Maintain CRM records and submit weekly/monthly marketing reports.
• Track lead generation, conversion, and ROI metrics.

Qualification

• MBA Marketing / BBA Marketing / Engineering + Marketing experience.
• 5-10 years experience in industrial marketing, electrical products, switchgear, panels, automation, or related industries.
• Strong communication and presentation skills.
• Experience in B2B marketing and lead generation.

Compensation & Incentive Structure

er conversion, and revenue growth, which works particularly well in the electrical panel manufacturing industry.