Marketing Manager

About The Role

The role owns demand generation for a fast-growing technology company, translating product positioning into campaigns that reliably fill the pipeline and grow brand presence across B2B and B2C channels.

The team is data-driven and hands-on: the role works directly with sales, product marketing, and design to plan, launch, and optimize multi-channel programs spanning paid media, email, SEO/SEM, content, and social — with clear ownership of CAC, conversion, and revenue contribution metrics.

Key Responsibilities

• Plan and execute integrated demand-generation campaigns across email, paid search, paid social, SEO, and organic content channels
• Own campaign performance: define KPIs, build dashboards in GA4 and Tableau, and iterate on CAC, MQL-to-SQL conversion, and pipeline contribution
• Manage and optimize SEM programs (Google Ads, LinkedIn Ads) including keyword strategy, bidding, and creative testing
• Develop and maintain the editorial and campaign calendar; partner with writers and designers to ship assets on schedule
• Run structured A/B and multivariate tests on messaging, landing pages, and email flows to lift funnel conversion
• Operate marketing automation workflows in HubSpot or Marketo, including lead scoring, nurture tracks, and segmentation
• Manage a multi-million-dollar media budget and agency/vendor relationships; report results to leadership quarterly

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C technology, with demonstrated pipeline or revenue impact
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and analytics tools (GA4, Looker, Tableau)
• Direct experience running paid media programs at meaningful budget scale with measurable ROI
• Strong SEO/SEM fundamentals: keyword research, on-page optimization, and search campaign management
• Excellent copywriting and messaging instincts across email, ads, and landing pages
• Comfortable working with sales leadership to define ICPs, target segments, and lead qualification criteria
• Bonus: experience at a venture-backed SaaS or product-led-growth company; familiarity with ABM platforms (6sense, Demandbase); Tableau or SQL skills