Marketing Manager

Summary
The Marketing Manager is responsible for developing, executing, and optimizing strategic marketing initiatives that support business growth, brand awareness, lead generation, and customer engagement across a portfolio of industrial and technology-focused businesses. This role works closely with sales teams, subject matter experts, product leaders, and internal stakeholders to create impactful marketing campaigns and digital experiences that drive measurable business results.This is a hands-on role for a highly motivated, self-driven individual who takes initiative, thrives in a fast-paced environment, and is fully engaged in the success of the business. The ideal candidate is proactive, solutions-oriented, eager to learn, and constantly looking for ways to improve marketing performance, processes, and customer experience.
Key Responsibilities
Demand Generation & Campaign Management

Develop, implement, and manage integrated marketing campaigns across multiple channels, including email, websites, social media, paid search, digital advertising, webinars, events, and account-based marketing initiatives.
Build and execute demand generation programs that support awareness, lead generation, pipeline growth, and sales acceleration.
Collaborate with sales teams and business leaders to align marketing strategies with business objectives and revenue goals.
Segment and target audiences with tailored messaging and campaigns designed to improve engagement and conversion.
Track, analyze, and report on campaign performance, lead generation metrics, pipeline contribution, ROI, and overall marketing effectiveness.

Digital Marketing & Website Management

Manage and optimize website content and user experience across WordPress, Magento, or other CMS platforms.
Ensure websites are optimized for SEO/GEO, lead conversion, user experience, and digital performance.
Develop and implement website updates, landing pages, product pages, and digital content enhancements.
Support digital advertising initiatives, including Google Ads.
Utilize Google Analytics and other reporting tools to evaluate digital performance and identify opportunities for improvement.

Content Development & Brand Support

Create, edit, proofread, and manage technical and creative marketing content across digital and print platforms.
Develop marketing collateral, including brochures, presentations, sales tools, social media graphics, landing pages, email campaigns, and advertisements.
Ensure all materials align with brand standards and messaging strategies.
Collaborate with SMEs, product managers, engineers, and sales teams to translate technical information into compelling customer-focused messaging.

Marketing Technology & Operations

Support and manage the marketing automation platform, HubSpot.
Assist in maintaining and improving marketing processes, workflows, and operational efficiency.
Partner with internal stakeholders to support digital engagement strategies and marketing technology initiatives.
Maintain marketing databases, campaign assets, digital tools, and reporting dashboards.
Support compliance with digital marketing and privacy requirements where applicable.

Analytics & Continuous Improvement

Analyze marketing performance data and customer insights to optimize campaigns and improve user experience.
Monitor industry trends, competitive activity, and digital best practices to identify new opportunities.
Develop KPI reporting and dashboards to measure campaign success, website engagement, and marketing contribution to revenue.
Recommend and implement improvements to increase efficiency, lead quality, and overall marketing impact.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years of B2B marketing experience preferred.
Experience managing multi-channel digital marketing campaigns.
Strong working knowledge of marketing automation platforms such as HubSpot, Marketo, or Pardot.
Experience with Google Analytics, SEO/GEO, PPC, LinkedIn Ads, and digital advertising platforms.
Proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator.
Familiarity with website content management systems such as WordPress and Magento.
Strong writing, editing, communication, and project management skills.
Ability to manage multiple projects and priorities simultaneously.
Strong analytical and problem-solving abilities.
Ability to collaborate effectively with technical teams, sales teams, and leadership.
Experience with HTML/CSS, e-commerce marketing, or conversion optimization is a plus.

Desired Characteristics

Self-starter with a strong sense of ownership and accountability.
Highly driven, motivated, and engaged in delivering results.
Takes initiative without needing constant direction.
Curious and eager to continuously learn and grow professionally.
Strong work ethic with attention to detail and follow-through.
Positive attitude with a collaborative, team-oriented mindset.
Comfortable working in a fast-paced, evolving environment.
Creative thinker who is willing to bring new ideas and solutions to the table.
Able to balance strategic thinking with hands-on execution.

Additional Requirements

Ability to travel as needed.
Ability to work independently while managing competing priorities and deadlines.