Marketing Manager FMCG
Line Manager: CEO
Job Summary:
The role of the Marketing manager is to manage, facilitate
and support the development and
implementation of brand, product & media-related content
and campaigns, while focusing on what
methods of external and internal communication will work
best for the company.
Job Responsibilities:
â Content Management
o Develop and create relevant and engaging content to
promote the company’s core products
and/or services to its Clients (B2B) and Customer (B2C)
o Apply the content to an array of media including print,
packaging, digital and 3D material.
o Update all content to maintain its relevance and leverage
to support the company’s marketing
goals.
o Work with credible influencers and receive endorsement
from subject matter experts.
o Collaborate with brands that add value to the company and
vice versa.
â Creative Management
o Work with commercial and corporate strategists to create,
plan and deliver an integrated
strategic vision that includes everything from logos all the
way down to the company’s media
outreach campaigns.
o Design and develop all branding materials as well as
product related creative elements.
â Campaign Management
o Launch campaigns to reach out to prospects, customers,
distributors and/or the community.
o Achieve the desired reach and conversion ratios while
maintaining high return on
advertising spend.
o Create an overarching image that represents the company in
a positive light.
Requirements
Competencies:
â Fashionably Creative
â Highly Resourceful
â Energetic
â Good with people
â Result Driven
Qualifications:
â 5-8 Years experience in marketing luxury consumer products
in the MENA region
â Experienced in brand building
â Highly experienced in Digital Marketing & E-Commerce
â Basic understanding of Adobe Suite