Marketing Manager

Marketing Manager

Location: Nairobi (on-site, with travel to branches)
Reports to: Managing Director
Salary: KES 100,000 – 120,000

About Our Client

Our client is an established training institution with branches across Kenya. It also runs an international placement programme that helps Kenyan professionals find jobs with employers overseas.

The Role

This is a senior leadership position with full ownership of marketing: strategy, budget, team and results. You will lead the social media, graphic design and recruitment outreach teams. Your success will be judged mainly by how many students and candidates enrol, and how good they are.

What You'll Do

• Create the marketing strategy and annual plan for the institution's courses, examinations, translation services and international placement programme
• Manage and develop a team across social media, graphic design and recruitment outreach
• Run and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget
• Lead outreach to relevant institutions and professional networks, working closely with the recruitment team
• Set up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates
• Ensure the brand and messaging stay consistent across every branch and channel
• Give the Managing Director monthly reports on results against targets

What You'll Need

• At least 4 years in a marketing management role, leading a team
• A proven track record with online campaigns — budgets, targets and results you can show
• Marketing experience in education or recruitment
• Comfort working with data: ad managers, analytics and CRM tools
• Experience with marketing analytics and reporting, using Google Analytics and the ad platforms' own dashboards, to show clear return on spend
• Working knowledge of SEO, email marketing and landing page optimisation to drive and convert enquiries
• Strong people leadership: the ability to set clear targets, coach team members and hold them accountable for results
• Sound judgement and good decision-making when managing a budget and balancing competing priorities across several branches.
• Excellent communication and presentation skills, with the confidence to report to senior leadership
• Willingness to travel to branches, and to work independently while meeting deadlines

Nice to Have

• Additional language skills relevant to the client's international operations
• Experience with international or migration-related programmes

What Our Client Offers

A competitive senior salary based on experience, relevant language training, and the opportunity to build and lead the marketing function of a growing institution working across two countries.

Application Deadline

Interested candidates should submit their CV to Our Website by latest 27th October 2026.

For any inquiries, please contact us at +254 784 155 512.

Gap Recruitment Services Limited does not charge candidates at any stage of the recruitment process. We are committed to equal opportunity hiring. Only shortlisted candidates will be contacted