Marketing Manager (Global)

Marketing Manager (Global)

About Us

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.

The Role

As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.

What Youll Do

1. Strategy & GTM

• Define GTM strategies for new product launches and brand campaigns.

• Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.

• Deliver integrated campaigns across offline, digital, and community platforms.

2. Trade Marketing & Retail Activation

• Own the annual/seasonal trade activation calendar.

• Develop POSM plans, merchandising strategies, and retailer incentive programs.

• Support distributors and retail partners to maximize visibility and sales.

3. Consumer & Community Engagement

• Build and grow audiences on Telegram, Instagram, and relevant communities.

• Lead brand activations such as events, sampling, and partnerships.

• Collaborate with ambassadors, KOLs, and partner networks for advocacy.

4. Leadership & Collaboration

• Manage and mentor Marketing Executives and a Copywriter.

• Align marketing execution with creative, digital, and sales activation teams.

• Work cross-functionally to ensure campaigns deliver measurable impact.

5. Insights & Market Intelligence

• Monitor performance, consumer trends, and competitor activities.

• Deliver monthly reviews with insights and recommendations.

• Ensure strategies stay agile within FMCG and regulated industry dynamics.

What Youll Bring

• 610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).

• Strong background in sell-in, sell-thru, and sell-out marketing.

• Proven success managing distributors, retailers, and channel partners.

• Budget management skills with commercial and ROI focus.

• Leadership ability to grow and inspire a marketing team.

• Excellent communication, presentation, and stakeholder management.

• Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns.

Education & Qualifications

• Bachelors degree in Marketing, Business, or related field.

• MBA or equivalent advanced degree is a plus.

• Certifications in digital marketing, analytics, or related fields are valued.

This position is for a subsidiary company within our group of companies.