Marketing – Manager- HCP
Client Job Title: Marketing Manager HCP
Duration: 3-4 months
Location: Bridgewater, NJ- Hybrid
Pay rate: $120-125hr.
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Are you ready to make a meaningful impact for patients living with serious and rare diseases? We are seeking a driven, strategic, and collaborative marketing professional to join our HCP Brand team as Associate Director, HCP Marketing, Peer-to-Peer Education & Congress.
In this high-visibility role, you will own and execute innovative HCP educational initiatives spanning personal and non-personal promotion, peer-to-peer (P2P) engagement, national speaker bureau programs, and congress strategy. You will work at the intersection of science, strategy, and execution, partnering cross-functionally to bring compliant, impactful programs to life for healthcare professionals and, ultimately, for the patients who depend on them.
What You'll Do Peer-to-Peer Education & Speaker Bureau - Lead the strategy and execution of innovative Peer-to-Peer (P2P) education programs and HCP engagements, in close partnership with Medical Communications (MedComm) and external agencies.
- Build and manage a National Speaker Bureau, collaborating with clinical experts and agency partners to identify, contract, and develop KOL speakers.
- Spearhead the annual Speaker Bureau training program, ensuring all contracted speakers are trained compliantly and on-label.
- Identify and champion new formats for effective peer-to-peer engagement.
- Congress Strategy & Execution
- Own the organization's presence at national and regional medical congresses, from strategic planning through on-site execution.
- Coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
- Define and report on success metrics.
- Cross-Functional Partnership & Agency Management
- Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high-quality, on-strategy deliverables.
- Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are executed compliantly and aligned with brand strategy.
- Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
- Foster a culture of compliance across all initiatives and vendor relationships.