MARKETING MANAGER

ROLE:

Responsible for planning, implementing and monitoring marketing strategies to promote company products and increase brand awareness

· Lead and supervise the marketing team for effective execution of strategies

· To design sales policies, marketing campaigns, sales promotion & branding schemes (digital, inhouse and point of sales) and monitor execution of the same to improve brand presence and recall for Cama Electrical Pvt. Ltd. and Hindustan Marketing Company

· To oversee Branding , market promotion in coordination with Management to achieve organizational objectives

To conceptualise and coordinate execution of customer meets and employee events

JOB RESPONSIBILITIES:

· Finalises marketing strategy for Cama Electrical Pvt. Ltd., Hindustan Marketing Company and Sani Steel with inputs form respective sales teams and market intelligence

· Takes responsibility for trademark registration

o Classifies trademark classes

o Obtains trademarks in appropriate classes through liaison with trademark consultants

o Undertakes appropriate documentation

o Renews trademarks as applicable

· Responsible and ensures statutory compliances for branding, advertising, and promotional activity:

o Obtains statutory approvals for hoardings/ vehicle branding in coordination with liaising person

o Ensures submission of necessary challans in coordination with finance

o Maintain relationships with clients, agencies, vendors, and media partners.

o Plan and execute advertising, promotional campaigns, and brand-building activities.

· Responsible for designing’s, developing and execute marketing strategies and campaign for Cama CAMA Group aligned with business goals

o Conceptualise the campaign and design the detailed schemes

o Oversee the digital marketing platforms

o Responsible for work done with approved design agencies to create point of sales materials

o Communicate the schemes to channel partners and smooth delivery of POS materials to dealers in collaborate with sales team

o Coordinate with the sales team for lead generation and business development activities.

o Organize exhibitions, trade fairs, dealer meets, and promotional events

o Ensure consistency in branding and communication across all channels.

· Coordinates market research for Cama Electricals through internal/ external teams to obtain feedback on:

o Pricing

o Satisfaction with product features

o Consumer preferences

· Improves brand recall of Cama Electrical Pvt. Ltd., through design and execution of the following

o Conceptualises advertisement strategy and mix

o Working with relevant agencies and service providers to create advertisement creatives

o Negotiates with vendors for execution of advertisement campaigns through a mix of ATL and BTL (television/radio/ hoardings/ exhibitions/ promotional events/ influencer meets)

o Analyses effectiveness of the campaigns using relevant metrices including lead generation and conversion data

o Develop brochures, catalogues, presentations, and technical marketing materials.

· Prepare annual marketing plans, budgets, and sales support strategies and monitor adherence

· Addresses queries and issues raised through online platforms, by engaging in cross functional collaboration and reports resolution

· Prepares periodic MIS with respect to:

o Promotions and their effectiveness

o Campaign analysis & Branding

o Variances of marketing expenses vis a vis budget

· Creates innovative packaging for products of Cama Electrical Pvt. Ltd.

· Participates in and promotes improvement projects involving cross functional collaboration

· Keeps self, updated through continuous learning and critical exposure to contribute to current and future business imperatives

· Performs all such duties required for this role as per the changing business requirements and strategic objectives of the Organisation