Marketing Manager

Company Description

Home Service Secret Shopper provides mystery shopping and quality audit services for home service companies across the United States and Canada. Built by home service industry insiders, the company brings deep operational knowledge to evaluating customer experience and service quality. It partners with organizations in all 50 states and throughout Canada, offering consistent, scalable insights. Clients receive detailed reports within seven days, helping them quickly identify strengths and areas for improvement and drive better performance.

Role Description

The Marketing Manager is a full-time remote role responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and client engagement for Home Service Secret Shopper. Day-to-day responsibilities include planning and managing digital campaigns, overseeing social media presence, optimizing website content, and coordinating email marketing initiatives. The role also involves analyzing marketing performance metrics, refining campaigns based on data, and collaborating with leadership to align marketing efforts with business goals. The Marketing Manager will manage external vendors or freelancers as needed and ensure consistent, on-brand messaging across all channels.

Qualifications

• Experience in marketing strategy and campaign management, including digital and content-focused initiatives.
• Strong skills in social media management, email marketing, and basic marketing analytics tools.
• Ability to create and refine marketing copy for web, email, and social channels, with attention to brand voice and clarity.
• Familiarity with CRM or marketing automation platforms, and comfort working with performance dashboards and reports.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Excellent communication, organization, and time-management skills, with the ability to work independently in a remote environment.
• Experience in home services, customer experience, or mystery shopping industries is a plus.
• Demonstrated ability to collaborate with cross-functional teams and adapt to a fast-paced, growth-oriented environment.