Marketing manager-Hotel

Job summary:

To generate and develop new business opportunities and increase net income for the Hotel in line with the Hotel Strategic and Business Plans.

Duties and Responsibilities:

· Work closely with line managers to develop growth strategies and plans for the different services and products.

· Ensure customer enquiries are converted into confirmed sales, develop future and repeat business strategies to boost sales and revenue.

· Follow leads and scan media adverts, prepare proposals, obtain and bid for new clients.

· Improve and deliver the brand standards of outstanding customer service whilst ensuring a clear and effective line of communication is maintained within the sales team and with the operational teams (Rooms Division and F&B Departments).

· Identify and pursue new business opportunities both by use of the company database, networking, B2B opportunities, exhibitions and client entertainment.

· Work closely with F&B and Rooms Division Departments to develop and implement sales marketing campaigns and client entertainment.

· Carryout market research and conduct industry benchmarks to determine success factors, growth opportunities and prepare projections for management’s decision making.

· Establish and maintain positive links with potential partners and stakeholders, target referrals and solicit for business for the Hotel.

· Develop, up-date and maintain an annual calendar of events, liaise with the respective line managers to plan/schedule and implement sales campaigns and entertainment events.

· Manage the performance and development of the Revenue and Business Development team.

· Work with management to prepare and review Hotel business plan and other operations jobs

Requirements

Minimum of a Bachelor’s degree in the disciplines of Marketing, Business Administration, Economics or Finance from an accredited University.

· Master’s degree in any of the above disciplines or a post graduate diploma in Tourism & Hotel Management and/or a post graduate qualification in Marketing e.g CIMA is an added advantage.

· At least 4 years of progressive relevant experience in a busy environment, 2 of which should have been in the hospitality industry.

· Proven track record of success in a sales and marketing role.

• Must be able to expertly train, motivate and manage a team.

· Strategic planning and implementation skills. E-commerce working knowledge or social media marketing Knowledge of Hotel Products and Services. Ability to take initiative and work under highly demanding environment.

• A solid understanding of hotel management systems, price and positioning strategies.

• Excellent knowledge of uses/applications of Front Office, and Reservations Systems.

• Capability of setting clear objectives for business development, quality, customer satisfaction and energetically leading and organizing the team to achieve targets and meet deadlines.

• Capability for developing effective promotions.

• Ability to conform to the Hotel’s brand standards and corporate identity.