Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理
Coupang 正在重新定義購物體驗，目標是從顧客開啟 Coupang App 的那一刻起，到商品送達家門的瞬間，都能帶來令人驚喜的服務。Coupang 在台灣提供「火箭速配」，以實惠價格為廣泛商品提供隔日到貨服務，以及「火箭跨境」，為來自韓國、美國及其他市場的數百萬件熱銷商品提供免費國際配送。我們正在尋找能共同領導 Coupang 台灣業務擴張的人才。這是一個參與 Coupang 在台灣成長的特殊機會，並共同打造一個讓顧客感嘆「沒有 Coupang 的日子，我以前究竟是怎麼過的？」的世界。
職位名稱：Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理
行銷策略及設計經理將獨立優化並執行各項員工激勵專案，以支持 Coupang 台灣物流營運之前線員工留任、參與及生產力目標。本職位需運用 Cohort Analysis、量化衡量與資料導向決策，持續辨識目標受眾、配置資源並改善方案成效。此職位亦須製作員工激勵專案執行所需的行銷相關圖像素材。
主要職責
• 設計、執行並持續優化員工激勵專案，明確鎖定目標 Cohort、激勵機制、預算、執行週期、限制條件及量化成果。
• 依到職時間、行為、留任階段、價值、參與率、回應率、出勤或生產力分析不同員工 Cohort，並制定差異化介入策略。
• 製作行銷相關圖像素材，清楚傳達員工激勵專案的方案內容、參與方式及行動訴求。
• 建立並追蹤 Conversion、Cost Efficiency、Retention、Productivity、Cost per Hour、Cost per Retention、參與率、人數及 ROI 等績效指標。
• 將資訊不完整或持續變動的商業問題轉化為結構化假設、最小可行行動、視覺溝通素材、衡量計畫及明確的迭代條件。
• 與營運、財務、分析及行銷 Stakeholder 對齊目標、處理資源取捨、確認決策權及溝通節點並推動交付。
必備資格
• 具備獨立設計、執行或優化 Promotion、Incentive、Rewards 或 Retention Program 的實務經驗。
• 具備 Cohort Analysis 經驗，並能針對不同受眾或員工群體制定差異化策略。
• 能定義、追蹤、解讀並優化量化行銷或營運績效指標。
• 能運用資料支援受眾選擇、資源配置、方案設計及行銷決策。
• 具備製作行銷相關圖像素材的實務能力，能支援 Campaign、Promotion、Incentive Program 或員工溝通需求。
• 能提供行銷圖像製作案例，並說明目標受眾、溝通目的、製作考量及實際使用情境。
• 具備跨部門專案推動及 Stakeholder Management 經驗，能處理不同目標、限制或決策權。
• 能將商業問題轉化為具體的行銷策略、方案機制、KPI、視覺溝通內容及迭代計畫。
• 能在全新、模糊且持續變動的商業環境中有效工作。
• 具備商務英文聽說能力，能與國際 Stakeholder 進行雙向工作溝通。
• 能接受並勝任高度 Hands-on 的 Individual Contributor 工作模式，直接負責分析、方案設計、行銷圖像素材製作、監測及優化。
優先資格
• 具物流、電商、科技、Marketplace、Delivery-tech、Platform Business、Fulfillment，或其他高頻且人力密集型營運環境經驗。
• 具 Supply-side Marketing、Worker Marketing、Labor Acquisition、Workforce Retention、Courier Marketing 或 Warehouse Workforce Marketing 經驗。
• 曾透過激勵專案影響前線工作者招募、到職、出勤、活躍、生產力或留任。
• 具 Growth Marketing、CRM、Customer Lifecycle Marketing、Retention Marketing、Loyalty Marketing、Rewards Program、Online Marketing、Performance Marketing、Acquisition Marketing 或 Digital Marketing 經驗，並能提出 Incentive Mechanism、Cohort 策略、量化成果與持續優化的直接證據。
• 曾依不同受眾 Cohort 調整行銷圖像的訊息、資訊層級或 Call to Action。
• 能從商業目標建立 KPI Tree、基準值、監測節奏、歸因限制及優化判準。
• 曾比較不同受眾價值、介入成本、預期增量與資源配置取捨。
• 曾同時管理多方 Stakeholder，或管理具有衝突時程、KPI 或優先順序的多個專案。
招募流程
• 履歷審查 - 電話面談 - 現場或線上完整面談 - 錄取通知
• 實際招募流程將依職位需求調整，亦可能因時程或其他因素變更。
• 面試時間與結果將透過候選人於申請階段提供的電子郵件通知。
注意事項
• 若職缺已招募完成，本職缺可能於公告申請截止日前提前關閉。
• 若候選人在申請過程中提供不實資訊，Coupang 有權撤回錄取通知。
• 符合就業保障資格者，包括依法享有退伍軍人福利或身心障礙就業保障者，將依相關法令獲得相應待遇。
Skills
As published by greenhouse · 16 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (4)
- LinkedIn Profile optional
- - Name of Relative(s) / 親屬姓名: optional
- - Relationship / 關係: optional
- - Working Org / Team / 任職組織/團隊: optional
Pick from a list (12)
- Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent.
- 1. What is your nationality?
- 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/).
- 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied.
- 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process.
- 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent.
- 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues.
- 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group;
- 1. Are you currently, or have you been a government official, public servant, or employee of a public institution who may be subject to post employment or reemployment restrictions under applicable laws or regulations?
- 2. Do you acknowledge and agree that where required under applicable laws or regulations: optional
- You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [candidatedataremove@coupang.com].
- Document Policy