Marketing Manager IV

Marketing Manager
Location: Remote
Schedule: 40 hours
Duration: 9 months
Pay: $63/hr - $68/hr (DOE)

Job Description:
Designs and owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization. Translates positioning strategy into durable, reusable, and AI-enabled messaging frameworks, enablement resources, and measurement systems -- without owning the strategy or content itself.


About the Role

• Role Summary Designs and owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization.
• Translates positioning strategy into durable, reusable, and AI-enabled messaging frameworks, enablement resources, and measurement systems -- without owning the strategy or content itself.
• The owner of messaging infrastructure -- the systems, templates, and processes that help positioning decisions reach teams at scale
• Responsible for how messaging is structured, packaged, measured, and optimized across the organization
• A partner to positioning strategy leads in turning high-level positioning into practical, repeatable frameworks any team can use
• An enabler of speed, consistency, and quality as messaging scales across teams, channels, and AI-powered tools
• What This Role Is Not -
  • Not a content or asset producer
  • Not a campaign, launch, or activation owner
  • Not a data science or reporting role
• Core Responsibilities
• Messaging Architecture & Documentation Systems
• Own the structure, templates, and lifecycle of the organization's core messaging documents -- the single-source-of-truth references that teams use to build communications
• Define standard components, data, and tagging conventions that reflect strategic positioning decisions
• Ensure messaging documentation is modular, reusable, and structured for AI integration
• Partner with strategy leads to ensure documentation clearly reflects positioning intent
• Canonical vs. Adaptable Messaging Guidance
• Operationalize decisions about what messaging is fixed (must be used as-is) vs. flexible (can be adapted for audience or channel)
• Ensure teams understand how to tailor messaging for their context without diluting strategic intent Enablement
• Resource Design (System Ownership) Design and standardize go-to-market enablement packages for product portfolios, brand stories, and tentpole moments
• Define: Core components (e.g., pitch frameworks, proof points, usage guidance) When enablement packages are required vs. optional How packages should be adapted by downstream marketing and audience teams
• Ensure enablement resources are: Modular and composable
• Reusable across teams and markets Structured for AI-assisted workflows
• Partner with marketing and audience teams on adoption, not production
• Measurement & Optimization
• Define success metrics for positioning reach, adoption, and effectiveness
• Recommended:
• What to measure (e.g., adoption rates, reuse frequency, message clarity, consistency across touchpoints)
• How to measure (signals, proxies, qualitative + quantitative inputs) Benchmarks and baselines
• Establish lightweight tracking mechanisms in partnership with Analytics / Ops teams
• Use insights to: Identify gaps or overproduction in messaging resources
• Recommend optimizations to systems and enablement Inform future messaging and enablement design
• AI Enablement & Scale Design
• AI-ready workflows that reinforce messaging guardrails and brand standards
• Ensure AI tools accelerate synthesis, reuse, and consistency across the organization
• Monitor quality and risk in AI-assisted messaging outputs
• Governance & Quality at Scale
• Manage messaging document and enablement resource lifecycle, versioning, and updates
• Spot-check for drift or misuse and trigger exception reviews
• Partner with leadership and strategy leads on governance thresholds and escalation paths
• What Success Looks Like Positioning decisions scale cleanly through messaging documentation, enablement resources, and AI systems
• Teams reuse existing messaging and enablement instead of reinventing it
• Enablement volume decreases while usage and impact increase
• Fixed vs. flexible guidance is clear and consistently applied
• AI is used safely and effectively to accelerate messaging work
• This role is a strategic enabler within GBM, focused on scaling messaging infrastructure, leveraging AI, and driving cross-functional adoption.
• It requires both technical and softer skills, and operates within a complex ecosystem of teams and projects--all aimed at maximizing the impact and consistency.

Minimum Requirements

• Strong systems thinking, framework design, and pattern-recognition skills
• Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations
• Ability to translate abstract strategy into practical, repeatable guidance
• Comfort influencing without direct authority across cross-functional teams
• Experience defining success metrics and using data to drive continuous improvement
• Fluency using AI as an accelerant for scale and consistency