Marketing Manager

2 hr. ago 5 hr. ago

Lead and execute overall marketing strategy, brand development and business growth across multiple outlets.
Drive customer acquisition, lead generation, appointment bookings and customer retention.
Plan and manage digital marketing campaigns across Meta, Google Ads, TikTok, SEO/SEM and other relevant platforms.
Develop monthly marketing calendars, promotional campaigns, product launches and brand-building initiatives.
Monitor advertising budgets, cost per lead, conversion rates, ROI and marketing-generated sales revenue.
Plan and coordinate roadshows, exhibitions, influencer collaborations, partnerships and marketing events.
Lead and manage the marketing team, setting clear KPIs, deadlines and performance expectations.
Work closely with outlet managers and sales teams to improve lead conversion and achieve business targets.
Manage external agencies, vendors and creative partners to ensure quality and cost efficiency.
Present marketing performance reports, insights and growth recommendations to management.

Minimum 5 years of relevant marketing experience, preferably in beauty, aesthetic, wellness or healthcare.

Proven experience in generating leads, driving customer acquisition and achieving measurable marketing results.
Strong hands-on knowledge of Meta Ads, Google Ads, SEO/SEM and social media marketing.
Experience managing marketing budgets, campaign performance, ROI and KPIs.
Strong leadership skills with experience managing teams and external partners.
Good understanding of branding, content strategy, digital campaigns and promotional activities.
Able to communicate effectively in English and Chinese, including WeChat business communication.
Commercially minded, creative, analytical and results-driven.
Independent, proactive and comfortable working in a fast-paced, service-oriented environment.
Willing to travel between outlets and overseas for exhibitions, marketing events and business activities when required.
Flexible to support marketing activities during weekends and public holidays when required.

Skills