Marketing Manager
Description
Marketing Manager | Maun, Botswana | Premium Safari Operator
Kendrick Recruitment is seeking an experienced, creative and commercially driven Marketing Manager to join a reputable premium safari operator based in Maun, Botswana.
The successful candidate will be responsible for developing and implementing effective marketing strategies that strengthen brand positioning, increase market visibility and drive business growth. This role requires a strategic thinker with a strong understanding of the luxury travel and tourism industry, excellent communication skills and the ability to manage multiple marketing initiatives across various platforms.
Key Responsibilities:
Develop, implement and oversee the company's overall marketing strategy in line with business objectives.
Manage and strengthen brand positioning across international markets.
Plan and execute marketing campaigns to promote safari experiences, destinations and travel offerings.
Oversee digital marketing activities, including website content, social media platforms, email marketing and online advertising.
Create and manage engaging marketing content that reflects the company's premium brand identity.
Build and maintain relationships with travel agents, tour operators, media partners and relevant industry stakeholders.
Identify new marketing opportunities and monitor industry trends, competitor activity and market developments.
Coordinate promotional material, brochures, presentations and other marketing collateral.
Manage marketing budgets, campaign performance and reporting.
Work closely with the sales and reservations teams to ensure marketing initiatives support business development.
Oversee brand consistency across all communication channels and promotional platforms.
Monitor marketing performance and implement improvements to maximise reach, engagement and return on investment.
Requirements:
Proven experience in a Marketing Manager or similar senior marketing role.
Previous experience within luxury hospitality, safari tourism or the travel industry is highly advantageous.
Strong understanding of digital marketing, social media management and brand development.
Experience developing and executing marketing strategies and campaigns.
Excellent written and verbal communication skills.
Strong content creation, copywriting and storytelling abilities.
Knowledge of international travel markets and luxury tourism trends.
Experience managing marketing budgets, external agencies and creative suppliers.
Strong organisational and project management skills.
Proficiency in relevant digital marketing tools and platforms.
A creative, strategic and commercially minded approach.
Ability to work independently while collaborating effectively with various departments.
Salary: Negotiable, depending on experience.