Marketing Manager

JOB TITLE: Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

DIRECT REPORTS: Graphic Designer; Farkas Fellow and interns as assigned

POSITION TYPE: Full time, exempt

LOCATION: Lambda Chi Alpha Office of Administration, Carmel, IN

SUMMARY

The Marketing Manager owns growth and brand marketing for Lambda Chi Alpha and runs the marketing process the whole team uses. This role turns organizational priorities into coordinated campaigns that recruit, engage and retain undergraduates, parents, alumni, volunteers and campus partners. It also runs the intake, calendar, design and publishing process for every marketing request, including requests from the Product Marketing Manager and internal teams.

This role is the primary operational partner to the Chief Marketing Officer and works most closely with Strategy and Growth and the Salesforce team. It is a peer to the Product Marketing Manager. The Product Marketing Manager owns what we say about member development programs. This role owns how and when marketing gets made, published and measured.

DUTIES AND RESPONSIBILITIES

Growth and Brand Marketing

Lead integrated campaigns for recruitment, expansion, social media growth, events and the Lambda Chi Alpha brand. Translate priorities from the Chief Marketing Officer and Strategy and Growth into plans. Make sure every major campaign has a clear call to action and a defined way to measure results. Support the social media strategy and the annual growth goals in the tactical plan.

Stakeholder Pathways (“Breadcrumbs”)

Breadcrumbs are the planned steps that move a stakeholder from first contact to a meaningful action, such as attending an event, taking a leadership role or adopting a program. Manage pathways for undergraduates, alumni, volunteers and parents, track the actions in Salesforce, and improve each pathway with the Salesforce team.

Marketing Operations

Own marketing intake, prioritization and workflow for the whole team. Maintain the campaign calendar, set and publish turnaround standards, manage the design and production queue, and serve as the first escalation point for day to day conflicts. The Chief Marketing Officer designates this role as owner of the intake process, so every team member, including peers, submits requests through it. Take priority conflicts that cannot be resolved to the Chief Marketing Officer.

Data and Performance

Work with the Salesforce team to segment audiences, track activity and report results. Build one consolidated marketing report for leadership that combines growth and brand results with program results supplied by the Product Marketing Manager. Recommend changes based on what the data shows.

Staff Communication

Treat Lambda Chi Alpha staff as a stakeholder group. Keep staff informed about marketing priorities, how to request marketing support, brand standards, tools, and campaign launches that affect their work. Tell staff early when processes or timelines change. Program specific updates come from the Product Marketing Manager.

Team Leadership

Supervise the Graphic Designer and assigned fellows and interns. Plan and assign work, set priorities, give regular coaching and written feedback, and support professional development. Coordinate with the Partner Engagement Specialist on campaigns that involve partners. This is coordination, not supervision.

Working with the Product Marketing Manager

• The Product Marketing Manager sets the audience, message and plan for member development programs and writes the core content.
• The Marketing Manager schedules, designs, publishes and reports on that work through the shared intake process and campaign calendar.
• The Chief Marketing Officer settles priority conflicts each quarter, not request by request, and has designated this role as owner of the intake process.

OUTCOMES AND KEY PERFORMANCE INDICATORS (KPIs)

Baselines and targets are set each year with the Chief Marketing Officer.

Growth and Brand Results

• Progress against the annual social media growth and recruitment marketing goals in the tactical plan
• Movement from awareness to action, measured by pathway completion and event registration and attendance against goals

Operational Performance

• Average turnaround time on requests against published standards
• Percentage of campaigns delivered on time with a defined call to action and tracking method

Reporting and Data

• One consolidated marketing report delivered on schedule, accurate, and used in leadership decisions
• Pathway data in Salesforce complete and current

Staff Satisfaction

• Staff feedback on the clarity of the request process and the responsiveness of marketing support, collected twice a year

Team Leadership and Development

• Development plans in place and reviewed for each direct report
• Performance reviews and goals completed on time

SUPERVISORY RESPONSIBILITIES

Directly supervises the Graphic Designer. Supervises the Farkas Fellow and interns when assigned. Responsibilities include onboarding, training, planning and directing work, and providing performance feedback in line with organizational policy.

MINIMUM QUALIFICATIONS

• Bachelor’s degree from an accredited four year college or university in marketing, communications, business, or a related field
• 3 to 5 years of progressive marketing or communications experience, including leading campaigns and managing workflows
• Experience supervising staff, interns or volunteers
• Experience building or improving an intake and workflow process
• Comfort working with performance metrics and reporting
• Working knowledge of Salesforce or Marketing Cloud Account Engagement
• Ability to use AI tools responsibly to support research, content development and reporting, while verifying accuracy and protecting confidential information
• Nonprofit, membership or mission driven organization experience preferred
• Experience with Adobe Creative Suite, WordPress, Sprout Social and related marketing platforms preferred
• Familiarity with the fraternity and sorority sector preferred

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Some travel may be required
• The employee must occasionally lift and/or move more than 10 pounds

Lambda Chi Alpha is an equal opportunity employer. All qualified applicants receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by law.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.