Marketing Manager
About LG Group
LG Group is a vertically integrated real estate development, construction, property management, and creative services company. Through our family of companies, including LG Development, LG Builders, LG Advantage, and OFFSHOOT Creative, we create places and experiences that strengthen communities and deliver long-term value.
We are seeking a Marketing Manager to support marketing, business development, and brand visibility efforts across our portfolio. This role is ideal for a highly organized, detail-oriented marketing professional who enjoys balancing strategy with execution and thrives in a fast-paced, collaborative environment.
Position Overview
The Marketing Manager serves as a key member of the marketing team, driving day-to-day execution across CRM management, email marketing, events, public relations, website content, and external communications. This individual will work closely with business development and creative team members to elevate our brand, strengthen client relationships, and support company growth initiatives.
This role offers the opportunity to help build and scale marketing operations, business development support, and brand visibility across LG Group's portfolio of real estate development, construction, and creative services businesses. The ideal candidate is proactive, organized, and capable of managing multiple projects simultaneously while maintaining a high level of quality and attention to detail.
What You'll Do
CRM & Marketing Operations
- Manage and maintain HubSpot CRM data, including contacts, companies, opportunities, and project records
- Build and segment marketing and business development lists for targeted campaigns
- Monitor CRM data quality and support reporting and dashboard creation
- Partner with our external HubSpot consultant to support ongoing system improvements and adoption
Email Marketing & Campaign Execution
- Plan and execute email marketing campaigns, including company news, project updates, event invitations, and business development outreach
- Develop email templates and marketing content that support growth initiatives
- Manage automated workflows and lead nurturing campaigns
- Analyze campaign performance and recommend improvements based on engagement metrics
Public Relations & Industry Recognition
- Coordinate award submissions across local, regional, and national industry programs
- Draft press releases for project milestones, company announcements, and key hires
- Support thought leadership opportunities, speaking engagements, and industry publications
- Track media coverage and maintain press and industry relationships
Events & Client Engagement
- Coordinate company-hosted events, client appreciation gatherings, project celebrations, and networking opportunities
- Manage invitations, registrations, attendee communications, and post-event follow-up
- Support sponsorships, conferences, and industry event participation
- Coordinate event-related marketing materials and content capture
Website & Content Management
- Maintain website content, including project portfolios, team biographies, company news, and blog content
- Coordinate updates with creative and development partners
- Monitor website performance and support SEO and lead generation efforts
- Gather project information, photography, testimonials, and case study content from internal teams