Marketing Manager

Marketing Manager

Liberty Restoration Group | Marketing Department

Job Title	Marketing Manager
Reports To	Chief Revenue Officer
Location	St. Louis, MO
Markets Served	Missouri, Ohio, Kentucky, Illinois, and Wisconsin, and additional markets as the Company grows
Travel	Periodic travel across all Company markets for events and trade shows

The Marketing Manager is responsible for planning and executing all marketing activity across Liberty Restoration Group's markets, with the objective of rebuilding and growing the Company's digital and referral lead-generation channels. This is a hands-on, individual-contributor role that personally performs the work across multiple geographic markets, supported by a limited number of outside vendors. Areas of ownership include website management and local search engine optimization (SEO), Google Business Profile and online reputation, artificial-intelligence and generative search, paid and organic digital advertising, email and referral-partner marketing, event and continuing-education programming, marketing budget management, and marketing reporting and lead-source attribution within the Company's customer relationship management (CRM) system.

Website Management and Search

• Manage the Company's 10+ location websites and their content, including the development and maintenance of localized city and service pages and the regular publication of localized content.
• Manage the relationship and change-request process with the franchisor's web and marketing platform, tracking requests through to completion.
• Perform on-page and technical SEO across all websites and maintain consistent business information (name, address, and telephone) and local citations.
• Optimize content and structured data for AI and generative search, and use approved AI tools to produce localized content efficiently and at scale.
• Establish, optimize, and maintain a Google Business Profile for each location, and administer a systematic review-generation and review-response process.

Advertising and Demand Generation

• Plan, launch, and optimize paid search (Google Ads and Local Services Ads), paid social, retargeting, and video advertising, managing budgets and cost-per-lead by market.
• Manage organic social media across all locations from a central platform, maintaining brand standards and a content calendar.
• Develop and maintain the Company's email marketing program, including newsletters and automated campaigns to insurance agents, adjusters, brokers, property managers, and past customers.

Field and Event Marketing

• Plan and execute the multi-market events calendar, including chamber events, association meetings, sponsorships, parades, golf outings, ribbon-cuttings, and trade shows, some of which occur outside standard business hours.
• Coordinate and support continuing-education (CE) classes for insurance agents and adjusters.
• Source and manage market-specific promotional items and print materials, and maintain the library of internal marketing collateral and brand assets.

Budget, Co-Op, and Vendor Management

• Manage all marketing expenditures across markets, including budgets, vendor invoices, and reconciliation.
• Administer the franchisor's Co-Op reimbursement program, including the compilation, tagging, and timely submission of qualifying expenditures within program windows.
• Manage outside marketing vendors against defined briefs, deliverables, and performance expectations.

Reporting and Data

• Ensure that marketing activity and lead sources are recorded accurately in the Company CRM (Luxor), and partner with sales and business development to maintain accurate referral-source attribution.
• Prepare and present recurring performance reporting, including leads and cost-per-lead by channel, website traffic, search rankings, reviews, and referral volume by market.
• Establish the marketing function for each new market as the Company expands.