Marketing Manager

Madison Resorts is a rising hospitality company that is full of growth and energy! Madison Resorts is known for a portfolio of luxurious beach front resorts at the Jersey shore. We are fully committed to our communities and our team is committed to excellence in service. Madison Resorts currently consists of two Southern New Jersey properties in Cape May County which are Montreal Beach Resort and Madison Resort Wildwood Crest and the ever so beautiful Whispering Oaks in Norwalk, CT. With more properties on the horizon, we are excited for our growth and to watch our team grow along with us. Come join a fun team with a fun culture while working in a beautiful environment!

Perks for being a team member:

• Benefits for Full-time team members

• 401k for Full-time team members

• Paid Time Off for full-time team members

• Discounted merchandise and dining

• Fun work culture

Summary:

Our Marketing Manager is responsible for ensuring all digital and physical materials meet our brand standards. This on-site role is hands-on with a strong focus on social media. This role also provides direction to our marketing team which includes social media, email advertising, and property signage. Our Marketing Manager will be responsible for various properties within our brand.

Responsibilities:

• Know, understand, and adhere to company established policies and procedures.

• Ensures guest interactions are always positive. Smiles with every guest.

• Handles sensitive information in a confidential manner.

• Balances service satisfaction objectives with financial and business objectives.

• Ability to lead, interact, and communicate with a wide variety of people.

• Develops and executes marketing strategies to expand customer base and maximize existing guest potential to obtain market share.

• Works with other departments to develop successful strategies and campaigns that attract new guests and keep current guests and clients.

• Builds relationships with influencers, journalists, and media outlets.

• Creates content calendars for multiple properties that result in industry leading posts, reels and stories.

• Schedules, coordinates and executes content shoots.

• Ensures all social media posts adhere to brand standards.

• Creates a consistent posting schedule that includes engaging text, image, and/or video content.

• Edits all photos and videos to match brand standards.

• Design posts to sustain readers’ curiosity and create buzz around the company’s products and services.

• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.

• Assist in the continued development and implementation of the company’s brand strategy.

• Attends property and community events to capture content and live feeds.

• Engages with local businesses and partners with local businesses to create hotel stay packages.

• Obtain knowledge of property events and offerings to manage and answer all messages, inquiries, comments, and tags.

• Creates property event flyers that meet brand standards.

• Updates all property signage with the most up to date promotions.

• Updates company websites to reflect hotel promotions, upcoming entertainment, prices changes, hours of operation, etc.

• Coordinates weekly email newsletters and updates the email contact list.

• Partners with other departments to create ticketed events in Eventbrite. Also, creates links with company websites.

• Attends property events to provide support in setup, cleanup, run of show, etc.

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

• Engage followers and guests to increase brand loyalty and the submission of guest-shared content.

• Assists the team in the creation of events on social media (Ticket links, Facebook events, basic flyer creation, event descriptions, etc.)

• Manage basic digital analytics across all social platforms working with the VP of Marketing to meet analytics goals. Provides detailed monthly reporting analytical data including engagement, reach and potential profitability.

• Monitor marketing industry news and submit reports on emerging trends to VP of Marketing every quarter.

• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generations.

• Tracks all advertising costs to meet budget.

• Organizes photo and video content in file storage by month and year.

• Places order and tracks inventory with Shopify.

• Creates company Weekly Operating Briefs.

• Assists in restaurant/event menu designs.

• Creates and orders all logoed stationary materials for the company.

• Travels when needed.

• Performs other related duties as assigned.