Marketing Manager
Posted
Mind Partners is an executive search firm with offices in London and Paris. We specialise in retained headhunting for executives, senior management, and experts.
We are currently partnering with a global cosmetics brand that is looking to appoint a Marketing Manager for the UK and Ireland (UK&I). The position will report directly to the UK&I Managing Director. You will manage a team of 2 marketing Exe.
The Operational Marketing
Manager is responsible for executing global marketing strategy into local
marketing and media plans for the UK &I, developing sell-in and sell-out
tools, coordinating cross-functional projects, monitoring performance, and managing
both the marketing team and project stakeholders. This role ensures brand
consistency, drives omnichannel activations, and fosters a collaborative work
environment while maintaining strong relationships with internal and external
partners.
Creation of Marketing and Media Plans
Creation of Marketing and Media Plans
Responsibility:
Quality of marketing plans adapted to
local distribution channels.
Accuracy of the yearly marketing and PR
budget.
Missions:
In charge of building the local media plan
following the guidelines provided by HQ
Deliver online/offline marketing
strategies and annual action plans aligned with the global strategy
provided by HQ.
Plan marketing actions (launches,
animations, promotions) using relevant marketing touchpoints.
Promote the brand among influencers and secure
recommendations.
Liaise with major suppliers, retailers,
and pharmacies in the local market.
Ensure product availability: participate
in budget planning, forecasting, monthly order preparation, and manage codes
and labels.
Prepare and manage the yearly marketing
and PR budget.
Cooperate with the PR agency to ensure the
correct implementation of the PR plan.
Development of Sell-In and Sell-Out Tools
Responsibility:
Quality of brand presence at the point of
sale (POS).
Missions:
In charge of forecasting
innovation/renovation in close relationship with Commercial Director &
S&OP functions
In charge of implementing and executing
local sell out plans to gain market share
Coordinate the deployment of tools to
achieve marketing objectives (product registrations, promotions, price changes,
training).
In cooperation with Sell-In/Sell-Out
teams, plan and adapt tools provided by the Go-to-Market Department (toolboxes)
for field teams: sales presentations, commercial offers, price lists, sell-out
tools, etc.
Project Coordination
Responsibility:
Respect of planning, processes, and
functional marketing budget.
Fluidity and coherence of information,
exchanges, and actions.
Missions:
Consolidate UK&I budget schedules.
Oversee multi-department exchanges and
meetings.
Activities Scope D:
Reporting and Monitoring
Responsibility:
Quality of sales force coordination and
reporting.
Competitive intelligence.
Missions:
Analyse performance to create complete
marketing tracking reports (campaign, product, and promotion performance,
incentives).
Measure the ROI for consumer promotions
developed.
Monitor market trends and competitors
activities.
Direct Management
Responsibility:
Quality of the work environment of the
marketing team.
Respect for the team of internal processes
and procedures.
Missions:
Recruit, integrate, and train the team.
Clarify vision, meaning, objectives,
priorities, and information.
Set individual and collective objectives.
Organize work and supervise activities.
Evaluate team results and skills.
Support each employee in their
professional development.
Manage conflicts effectively.
Functional Management
Responsibility:
Definition and communication of project
objectives, procedures, and autonomy limits.
Monitoring of project results.
Improvement of project procedures.
Missions:
Missions:
Formalise and validate project procedures.
Set and/or validate project objectives.
Organize work, ensure fluid communication
between partners, and lead collaborators on projects.
Supervise and evaluate project results and
skills.
Report to the line manager on the strengths
and areas for improvement of employees working on projects.
Analyse results and consistency of project
procedures, and propose areas for improvement.
Requirements
· Degree in
Marketing.
· Proven
experience in operational marketing or brand management.
· Strong
leadership and team management skills.
· Excellent
analytical, planning, and communication abilities.
· Proficiency in
managing budgets and marketing activations across multiple channels.
Benefits
On offer is a competitive basic salary, negotiable depending on profile, plus bonus.