Marketing Manager - Mobile Top Up
Summary
Oversee digital and CRM campaigns to acquire and retain customers for an international mobile top-up and money transfer service, using bilingual English/Spanish skills and marketing analytics.
IDT () is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
We are currently seeking a bilingual (English/Spanish) Marketing Manager to work on the International Mobile Top Up business.
They will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets. The Marketing Manager will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel. The Marketing Manager is responsible for working with various teams to ensure the appropriate implementation of marketing strategies for the BOSS Revolution International Mobile Top Up business.
This person will also oversee new products such as e-gifts and calling plans.
* The interview process will be conducted in English.
Responsibilities:
- Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products. Including the execution and measurement of CRM campaigns which include SMS notifications, emails, and in-app push messages.
- Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more.
- Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries.
- Lead the design of creative elements for campaigns with designers/agency.
- Analyze/monitor international mobile top up data and propose action plans to grow the business.
- Collaborate with product and sales teams to effectively launch and market new or enhanced products.
- Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
- Manage/Track Budget.
- Develop presentations demonstrating campaign results, business analysis, etc.
Requirements:
- 5+ years of Marketing experience in mobile top up or money transfer services the US & international market.
- B2C Digital Marketing experience.
- Marketing Degree
- Bilingual English/Spanish – Fluent in English
- High energy and desire to work in a results-oriented environment.
- Excellent project management, organization, communication, and interpersonal skills.
- Strong digital and creative marketing knowledge and project management skills.
- Ability to work under tight deadlines.
- 2 or more years prior experience in money transfer or financial services industry, marketing, digital preferred, international experience.
- Working for a mobile carrier a plus.
What We Offer:
- Remote work opportunity!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.
IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.
Our flagship brand, Boss Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.