Marketing Manager

Strategy Translation

Transform the vision of C-Level Directors into actionable daily marketing activities.

• Develop campaign strategies, channel plans, and execution timelines

• Prepare monthly and quarterly marketing roadmaps

• Prioritize marketing channels based on business goals

• Ensure alignment across all marketing functions

Campaign Management

Lead and oversee marketing campaigns from planning to execution.

• Define campaign briefs, objectives, and KPIs

• Coordinate with cross-functional teams (PR, Social Media, Creative, KOL, Ads)

• Track campaign progress and deadlines

• Take immediate action to optimize underperforming campaigns

Branding & Brand Development

Strengthen and maintain the company’s brand identity and positioning.

• Establish branding direction and market positioning

• Ensure consistency of brand identity across all platforms

• Build brand awareness and enhance brand perception

• Supervise branding initiatives and public communications

People & Team Management

Manage the productivity and effectiveness of the marketing team.

• Conduct regular daily and weekly team briefings

• Monitor team workload and task distribution

• Foster collaboration, motivation, and positive teamwork

• Support team development through coaching and guidance

Performance Monitoring

Monitor and evaluate overall marketing performance.

• Analyze KPIs across all marketing channels

• Deliver weekly and monthly performance reports to management

• Provide insights and strategic recommendations based on data analysis

Budget Control

Support effective allocation and management of the marketing budget.

• Monitor budget spending and utilization

• Assess channel performance and ROI

• Optimize and reallocate budgets where necessary

Cross-Department Coordination

Serve as the communication bridge between departments.

• Coordinate with Product, Tech, Customer Service, and Business Development teams

• Communicate customer and user feedback internally

• Align marketing campaigns with the product roadmap

Quality Control

Ensure all marketing materials maintain consistent brand messaging.

• Review and approve marketing content

• Maintain brand tone, voice, and positioning

• Conduct quality checks on KOL materials and advertising creatives

Crisis Handling

Handle marketing-related issues before escalation to senior leadership.

• Resolve campaign or content-related problems

• Coordinate with PR teams during negative public sentiment

• Determine appropriate responses and escalation procedures when needed

Innovation & Improvement

Drive continuous improvement in marketing strategies and workflows.

• Explore and test new campaigns and marketing channels

• Conduct competitor benchmarking and market analysis

• Improve internal workflows, systems, and team tools