Marketing Manager

Job Summary:

The Marketing Manager will own and execute all marketing operations for our Ear, Nose, and Throat (ENT) practice. In this end-to-end in-house role, you will bridge content creation and technical marketing handling video capture, graphic design, social media, paid ads (PPC/Paid Social), and SEO.

You will work directly with our physicians, audiologists, and clinical team to showcase our specialized treatments (e.g., sinus, allergy, hearing/audiology, facial plastics, sleep apnea) and drive patient appointments.

Key Responsibilities:

Content Creation & Media Production

• Video Recording & Editing: Shoot, script, and edit high-quality short-form and long-form video content (Reels, TikToks, YouTube, educational patient videos, doctor interviews).
• Graphic Design: Design digital and print assets, including social media posts, website banners, patient education flyers, brochures, event materials, and digital signage.
• Storytelling: Translate complex medical/ENT topics into engaging, easy-to-understand content for patients.

Paid Advertising & Lead Generation (SEM)

• Paid Search (Google Ads): Set up, manage, and optimize PPC campaigns targeting high-intent ENT and audiology keywords to drive appointment bookings.
• Paid Social (Meta Ads): Run targeted ad campaigns across Facebook and Instagram to build local brand awareness and capture patient leads.
• Budget & Performance: Monitor ad spend, track cost-per-acquisition (CPA), and continuously A/B test ad creatives and copy.

Social Media & Community Engagement

• Channel Management: Manage day-to-day posting, scheduling, and channel growth across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Community Interaction: Engage with comments and inquiries in a timely, professional manner while maintaining strict HIPAA compliance.

Organic Search & Website Management (SEO)

• Local SEO: Manage and optimize Google Business Profiles (GBP) for all practice locations and physicians to rank high in local map packs.
• On-Page & Technical SEO: Produce SEO-optimized blog posts, service pages, and landing pages to attract search traffic for local ENT services.
• Reputation Management: Oversee patient review generation strategy (Google, Healthgrades, Vitals) and respond appropriately.

Strategy, Analytics & Reporting

• Performance Tracking: Monitor KPIs using Google Analytics (GA4), Google Search Console, and ad managers.
• Reporting: Deliver monthly reports on website traffic, lead generation, ad performance, ROI, and appointment conversions.
• Performs any other duties as assigned.