Marketing Manager
Posted Updated
Description
DUTIES & RESPONSIBILITIES:
- Develop and execute B2B marketing strategies aligned with business and revenue goals.
- Generate qualified leads through digital campaigns, content, email, LinkedIn, and paid advertising.
- Plan, launch, and optimize marketing campaigns across multiple channels.
- Manage LinkedIn, Google Ads, SEO, email marketing, and marketing automation activities.
- Create and oversee content for social media, websites, email campaigns, and sales materials.
- Identify target markets, industries, and buyer personas to support lead generation.
- Track campaign performance, lead quality, conversion rates, ROI, and pipeline contribution.
- Analyze marketing data and use insights to improve campaign performance.
- Work closely with Sales and Business Development teams to align marketing and lead-generation efforts.
- Build and maintain marketing funnels and lead-nurturing campaigns.
- Research market trends, competitors, and opportunities to support business growth.
- Prepare regular marketing reports and recommendations for leadership.
- Manage marketing projects, timelines, budgets, and external vendors when needed.
REQUIREMENTS:
- Proven experience in B2B marketing, preferably within outsourced services, technology, staffing, SaaS, or other professional services.
- Demonstrated ability to generate qualified leads and sales opportunities through targeted marketing initiatives, with measurable results.
- Proficiency in LinkedIn marketing, Google Ads, SEO, content marketing, email campaigns, and marketing automation platforms.
- Experience planning, launching, monitoring, testing, and optimizing integrated marketing campaigns based on performance data.
- Strong understanding of marketing-to-sales alignment, with the ability to track and improve KPIs such as leads, conversion rates, cost per lead, pipeline contribution, and ROI.
- Comfortable using marketing analytics and reporting tools to evaluate campaign performance and make data-driven decisions.
- Able to develop marketing strategies while also executing campaigns and managing day-to-day marketing activities.
- Experience working closely with sales and business development teams to align marketing activities with revenue and growth objectives.
Note: WFH Set-up & Mid Shift Schedule