Marketing Manager
Posted Updated 4
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**Hungry, Humble, Honest, with Heart**
**The Opportunity**
As Marketing Manager for Singapore, you will be the driving force behind Nutanix's marketing
presence and pipeline generation in one of ASEAN's most strategically important markets. This
is a senior individual contributor role with significant scope — you will own the end-to-end
marketing motion for Singapore across field, digital, partner, and executive engagement
programs, working closely with sales, channel, and regional marketing leadership to deliver
measurable business outcomes.
**Demand Generation & Pipeline**
• Build and execute strategy for Singapore, on expansion as well as new customer
acquisition – taking a programmatic approach encompassing ABM/ABX, digital
campaigns as well as overall pipe creation and progression
• Develop and execute integrated, multi-touch demand generation programs targeting
public sector, enterprise and commercial accounts in Singapore across Nutanix's priority
solution areas
• Build and manage a healthy marketing-sourced pipeline, tracking contribution from
campaign through to closed revenue in close collaboration with the Singapore sales
team
• Own the full funnel from awareness to pipeline. Plan and execute high-impact field
marketing activities including executive roundtables, customer luncheons, partner co-
marketing events, and flagship Nutanix events such as .NEXT on Tour.
• Develop locally relevant content and campaign adaptations that resonate with
Singapore's enterprise technology buyers — grounding global messaging in local market
context
• Track and optimize campaign performance using marketing analytics tools, continuously
improving conversion rates and cost per pipeline dollar
**Channel & Partner Marketing**
• Develop and execute co-marketing programs with Nutanix' key Singapore partners —
distributors, resellers, SIs, and OEM/alliance partners
• Manage MDF investment for Singapore, ensuring partner-funded activities drive
measurable pipeline and are executed with full compliance and proof of execution
**Stakeholder & Cross-Functional Collaboration**
• Work closely with the Singapore Country Manager and sales leadership to align
marketing priorities directly to revenue targets and account plans
• Partner with the ASEAN regional marketing team to leverage centrally developed
campaigns, assets, and programs — adapting them effectively for the Singapore market
• Manage relationships with external agencies, event vendors, and media partners to
deliver high-quality execution within budget
**Experience**
• 8–10 years of B2B technology marketing experience, with at least 5 years in Field
Marketing role in Singapore
• Proven track record of delivering marketing-sourced pipeline and demonstrating clear
revenue contribution from marketing activities
• Experience across field marketing, digital demand generation, and channel/partner
marketing — you understand the full mix and know when to lean into each
• Hands-on experience managing events and executive engagement programs for senior
IT and business audiences in Singapore
• Familiarity with enterprise technology solutions — cloud infrastructure, SaaS,
cybersecurity, or adjacent — and the enterprise buying cycle that surrounds them
**Skills & Capabilities**
• Strong strategic thinking — you can read the Singapore market, identify the highest-
leverage opportunities, and build a quarterly plan that reflects them
• Excellent stakeholder management — you are comfortable presenting to senior sales
leaders, engaging with CIO-level customers, and working with global marketing
counterparts
• Data-driven decision making — you use pipeline data, campaign analytics, and market
intelligence to make informed investment decisions, not gut feel
• Strong written and verbal communication — you can write a compelling executive
invitation, a punchy LinkedIn post, and a QBR slide with equal confidence
• Project management discipline — you can run multiple programs simultaneously
without dropping quality or deadlines
• Collaborative by default — you work well in a matrixed organization where influence
matters as much as authority
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