Marketing Manager
Location: Cresskill,New Jersey,United States
We’re looking for a Digital Marketing Director with 3-5 years of experience who will be
responsible for managing digital marketing for The Bond, a Smart Home product
developed by Olibra . You will be responsible for developing and implementing digital
marketing plans and reporting on the metrics and ROI.
Candidate must be a strategic thinker and possess in-depth technical understanding as
well as hands-on experience with SEM, paid social media as well as building social
communities, retargeting campaigns, and CRM. You will interact and work with our PR
team to devise strategic and targeted campaigns that raise awareness for The Bond
with the goal to drive sales. This is your chance to be part of the in-house team that is
launching The Bond.
As Digital Marketing Director you will:
- Be responsible to develop and implement the overall Digital marketing strategy and Digital direction for The Bond.
- Create comprehensive digital marketing campaigns
- Work closely with our PR firm to develop and maintain an editorial calendar and manage content development
- Drive content optimization through regular A/B testing
- Manage programs to optimize organic and paid search, manage SEM and paid social campaigns
- Analyze user data and develop targeting strategies for digital ads on various channels
- Measure and improve SEO performance, monitor Google Analytics and recommend website optimizations
As Digital Marketing Director you have:
- 3-5 years of digital marketing experience
- a bachelor’s degree with experience in working with consumer brands
- an in-depth understanding and experience with various digital marketing channels
- proven ability to develop digital marketing campaigns that deliver results
- experience developing measurable’ s including a digital marketing dashboards
Olibra offers in addition to a competitive salary, a full robust benefit package.