Marketing manager

Marketing Manager for a Scaffolding Company leads brand positioning, B2B lead generation, market intelligence, and corporate communications within the construction, engineering, and industrial sectors

• Role: Marketing Manager (Scaffolding / Engineering / Construction)

Key Responsibilities

• Strategy & Planning:Develop and execute annual marketing plans, budget allocations, and growth strategies aligned with company business objectives.Conduct market research and competitive analysis on construction projects, infrastructure tenders, and industry trends. [1, 2, 3, 4]
• Branding & Corporate Communications:Manage brand identity, corporate image, and messaging across digital and print media.Produce corporate brochures, technical data sheets, project case studies, and safety/compliance portfolios.Highlight company certifications, safety records, and major project achievements to gain contractor trust. [1, 2]
• Digital & Campaign Management:Oversee the company website, SEO/SEM strategies, social media channels (e.g., LinkedIn), email marketing, and paid B2B advertising. [1, 2]
• Business Development & Sales Support:Collaborate closely with sales, engineering, and project teams to generate and nurture B2B leads.