Marketing Manager
Own the Marketing. Build the Function.
Are you the kind of marketer who wants to do more than create a strategy deck or pass requests to an agency? Avanti Holdings, LLC is looking for a Marketing Manager who can take ownership of marketing across our growing portfolio of brands and markets.
This is a hands-on role for someone who enjoys taking an idea from concept to execution - building campaigns, creating content, managing social media, coordinating digital advertising, developing email and SMS campaigns, supporting local marketing efforts, and then looking at the results to determine what we should do next.
Avanti Holdings operates businesses across fitness, wellness, youth development, and healthcare-related industries, including Orangetheory Fitness, KidStrong, The DRIPBaR, and GAP-FLEX. No two brands - or days - are exactly the same.
This position is In-Person, Full-Time, Monday - Friday. Our corporate office is located in Alamo Heights.
What You'll Own
- Marketing campaigns across multiple brands, locations, and markets.
- Marketing and content calendars that keep campaigns organized and on schedule.
- Social media strategy, content creation, scheduling, and engagement.
- Graphics, promotional materials, digital content, and marketing collateral.
- Meta, Google, and other applicable digital advertising campaigns.
- Email and SMS campaigns supporting promotions, lead nurturing, retention, and reactivation.
- Local marketing, community partnerships, events, referral opportunities, and grassroots initiatives.
- Marketing support for new services, seasonal promotions, events, and company initiatives.
- Basic website and landing-page content coordination as needed.
- Marketing performance reporting, lead-source tracking, campaign analysis, and recommendations.
- Outside vendors or specialized marketing partners when additional expertise is needed.
- The transition of applicable agency-supported work into an organized, scalable internal marketing function.
AI, Technology & Smarter Execution
Use AI as a practical marketing tool to work smarter and move faster across multiple brands - from brainstorming and copy development to campaign planning, content repurposing, workflow automation, and performance insights. We expect thoughtful human review of AI-assisted work for accuracy, quality, brand voice, originality, and responsible handling of confidential information.