Marketing Manager

Summary

Responsible for leading the company’s marketing strategy in support of portfolio occupancy, resident retention, brand awareness and business growth objectives. Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of brand standard across the organization. Provides leadership to marketing support staff and collaborates with operational, development and executive teams to drive measurable performance results.

Duties and Responsibilities:

• Lead the development and execution of marketing strategies that support portfolio occupancy, resident retention, brand awareness, and company growth objectives.
• Partner with District Managers, Community Managers, development team members, and executive leadership to identify marketing opportunities in support of operational goals.
• Supervise marketing support staff and third-party marketing partners, providing direction, prioritization, coaching, and quality control over marketing initiatives.
• Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials.
• Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management.
• Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign effectiveness, website analytics, and occupancy trends; provide recommendations based on results.
• Support leasing performance by monitoring lead conversion trends, identifying opportunities for improvement, and collaborating with property teams on strategic marketing initiatives.
• Oversee the company's social media strategy, content direction, and performance objectives to ensure alignment with organizational goals and brand standards.
• Lead corporate communications efforts, including marketing collateral, newsletters, company announcements, press releases, media relations, and public-facing communications.
• Assist with marketing initiatives related to new developments, acquisitions, property transitions, and lease-up activities in collaboration with internal stakeholders.
• Manage relationships with advertising agencies, creative vendors, media partners, consultants, and other external service providers while ensuring cost-effective delivery of services.
• Assist in the development and administration of marketing budgets and ensure effective allocation of resources across marketing programs and initiatives.
• Ensure compliance with Fair Housing requirements, accessibility standards, company policies, and established brand guidelines.
• Perform other related duties as assigned.