Marketing Manager
Dato Photograph is one of Singapore's leading photography and videography studios, specializing in corporate photography, family portraits, graduation, maternity, wedding, event coverage, branding, and commercial productions.
We are looking for an experienced and creative Marketing Manager to lead our marketing initiatives, strengthen our brand presence, and generate high-quality leads for our photography and videography services.
Key Responsibilities
Marketing Strategy
Develop and execute annual and monthly marketing strategies aligned with business goals.
Plan and manage seasonal campaigns, promotions, and new service launches.
Identify new market opportunities and customer segments.
Digital Marketing
Manage all digital marketing channels, including Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Business Profile, and the company website.
Plan, execute, and optimize Meta Ads and Google Ads campaigns.
Improve website SEO and online visibility.
Monitor campaign performance and maximize return on marketing investment (ROI).
Content & Brand Management
Create and oversee content strategies for social media and digital platforms.
Coordinate with photographers, videographers, designers, and editors to produce engaging marketing content.
Ensure brand consistency across all marketing materials.
Lead Generation & Sales Support
Develop campaigns that generate qualified enquiries and bookings.
Work closely with the sales team to improve lead conversion.
Create marketing materials, promotions, and customer engagement campaigns.
Partnership & Business Development
Build relationships with corporate clients, schools, event organizers, wedding planners, and business partners.
Identify collaboration and sponsorship opportunities to increase brand exposure.
Team Management
Lead and mentor the marketing team.
Manage external vendors, agencies, freelancers, and influencers.
Ensure projects are delivered on schedule and within budget.
Analytics & Reporting
Track and analyse marketing KPIs.
Prepare monthly performance reports and recommend improvements.
Monitor competitors and industry trends.
Other Responsibilities
Perform any other duties and responsibilities assigned by the Management or immediate supervisor.
Requirements
Bachelor's Degree in Marketing, Business, Communications, or a related field.
Minimum 3 years of marketing experience.
Experience in digital marketing, Meta Ads, Google Ads, SEO, and social media marketing.
Strong understanding of branding and content marketing.
Excellent communication, organisational, and project management skills.
Ability to work independently and lead multiple projects simultaneously.
Experience in the photography, creative, media, or events industry is an advantage.
Preferred Skills
Photography or creative industry marketing experience.
AI marketing tools (ChatGPT, Canva AI, automation platforms).
Graphic design knowledge is a plus.
Video content planning and production experience.
CRM and email marketing experience.