Marketing Manager
Description
About the Opportunity
A fast-growing HR SaaS player operating in the Talent Management and HR Technology sector, focused on simplifying hiring, onboarding, and people operations for mid-market and enterprise customers. We build product-led solutions that drive measurable business outcomes through better recruitment and employee life-cycle management.
We are hiring an on-site Marketing Manager based in India to own demand generation, performance marketing, and brand growth initiatives that accelerate revenue and customer acquisition.
Role & Responsibilities
- Develop and execute integrated demand-generation campaigns across digital channels (search, social, email, and content) to deliver qualified pipeline.
- Plan, run, and optimise paid media (Google Ads, Facebook/LinkedIn) and SEO programs to maximise CPL and CAC efficiency.
- Create and manage content strategy—blogs, landing pages, case studies, and nurture tracks—to improve organic visibility and conversion rates.
- Use Google Analytics, campaign tracking, and attribution modelling to report performance, identify growth levers, and drive continuous optimisation.
- Collaborate with Sales, Product, and Customer Success to align go-to-market priorities, lead handoff, and lifecycle campaigns that boost activation and retention.
- Manage external agencies and vendors, control campaign budgets, and ensure on-time delivery with clear KPIs and ROI focus.
Skills & Qualifications
Must-Have
- Digital Marketing
- SEO
- Google Analytics
- Content Marketing
Preferred
- Google Ads
- HubSpot
Location: India (On-site)
Benefits & Culture Highlights
- High-ownership role in a product-led HR tech environment with visible impact on growth metrics.
- Collaborative, metrics-driven culture with opportunities for professional development and cross-functional exposure.
- Competitive compensation, performance incentives, and learning budget.
We’re looking for a results-oriented Marketing Manager who combines strategic thinking with hands-on execution across digital channels—ideal for marketers passionate about growth, analytics, and building brand momentum in the HR tech space.