Marketing Manager

Marketing & Brand Management

• Lead and manage the organisation’s brand, ensuring a consistent and compelling brand identity across all marketing and communication channels.
  
• Develop and implement the marketing and communications strategy in line with business objectives.
  
• Drive brand awareness, engagement and positioning.
  
• Plan, create and publish high-quality marketing collateral.
  
• Coordinate and manage internal and external marketing and communication initiatives.
  
• Ensure all marketing activity aligns with established brand standards and guidelines.
  

Digital Marketing

• Manage the organisation’s digital presence, including:
  • Website
    
  • Social media platforms
    
  • Email marketing
    
  • Digital campaigns
    
• Develop, implement and optimise lead-generation and promotional campaigns.
  
• Ensure digital content remains current, engaging, relevant and on brand.
  
• Monitor digital engagement and campaign performance.
  
• Identify opportunities to improve digital reach, engagement and conversion.
  

Content & Communications

• Create engaging marketing and communications content across multiple platforms.
  
• Write, edit and proofread:
  • Newsletters
    
  • Promotional material
    
  • Website content
    
  • Social media content
    
  • Digital communications
    
  • Marketing collateral
    
• Ensure all written communication maintains a professional and consistent brand tone.
  
• Coordinate content creation and maintain an effective marketing content calendar.
  

Public Relations & Reputation Management

• Manage and enhance the organisation’s public relations profile.
  
• Develop positive relationships with members, customers, guests, staff and the wider community.
  
• Support initiatives that strengthen brand reputation and public awareness.
  
• Ensure communication is professional, accurate and aligned with the organisation’s brand values.
  

Events & Content Creation

• Attend events and activations to capture relevant photography, video and other content.
  
• Ensure events and initiatives receive appropriate marketing exposure.
  
• Develop content for newsletters, social media, websites and other marketing channels.
  
• Coordinate with photographers, designers, agencies and other external suppliers where required.
  

Stakeholder Engagement

• Build strong relationships with internal and external stakeholders.
  
• Work closely with management and operational teams to understand marketing requirements.
  
• Collaborate with relevant business units to identify opportunities for cross-promotion and increased engagement.
  
• Understand customer and stakeholder needs and use these insights to improve marketing initiatives and engagement.
  

Reporting & Analytic

• Monitor, analyse and report on the effectiveness of marketing campaigns and communication activities.
  
• Track relevant marketing and digital performance indicators.
  
• Evaluate campaign results and recommend improvements.
  
• Use data and market insights to support future marketing decisions.
  
• Report on marketing activity, engagement and campaign performance to management.
  

Requirements

• Recognised degree or diploma in Marketing, Communications, Public Relations, Business Administration (Marketing) or a related field.
  
• 3–5 years’ progressive experience in a marketing, communications or brand management role.
  
• Proven experience managing digital marketing channels.
  
• Experience managing social media platforms, website content and email marketing.
  
• Proven experience writing, editing and proofreading marketing content.
  
• Experience developing and implementing marketing campaigns.
  
• Strong understanding of brand management and marketing communications.
  
• Excellent written and verbal communication skills.
  
• Strong interpersonal and relationship-building skills.
  
• Excellent attention to detail and accuracy.
  
• Strong organisational and project management skills.
  
• Ability to manage multiple priorities and deadlines.
  
• Ability to work independently while also contributing effectively within a team.